Do you want your legacy to be a burden… or a blueprint?
It’s a question that becomes more important the more people depend on your decisions. When estate documents, tax strategies, and financial plans aren’t aligned, what you leave behind can create confusion, stress, or even unintended conflict.
But when those elements work together, your legacy becomes something more: a guide. A framework. A source of clarity and continuity for the people who matter most.
Whether you’re preparing for retirement, supporting aging parents, or thinking through business succession, these five coordinated planning strategies can help make sure your legacy is easier to carry—and easier to understand.
How do you turn your legacy into a blueprint instead of a burden?
By coordinating estate, tax, and financial decisions — and involving the right people early — families can reduce confusion, prevent unnecessary stress, and pass down clarity alongside wealth.
Five Ways to Turn Your Legacy Into a Blueprint (Not a Burden)
1. Update Your Estate Documents Regularly
Wills, trusts, powers of attorney, and beneficiary designations aren’t “set-it-and-forget-it” tools. Major life events — like marriage, divorce, births, deaths, or selling a business — require updates. But even in quieter seasons, time can make a once-sound plan outdated.
Blueprints are living documents. They should reflect today’s reality—not yesterday’s intentions.
We recommend reviewing your estate documents every 3 to 5 years to ensure alignment with current goals, laws, and relationships.
2. Align Your Tax Strategy With Future Distribution Plans
You may be in a lower tax bracket now than your heirs will ever be. Strategic planning today—such as evaluating Roth conversions or other forms of strategic tax planning—can help reduce the overall tax burden across generations.
“It’s not just about minimizing taxes — it’s about maximizing the impact of your decisions.”
Working with your advisory team can help you proactively position assets for tax efficiency, today and tomorrow.
3. Clarify Roles and Responsibilities
Who’s your executor? Your trustee? Who makes decisions if you can’t? More importantly—do they know?
A well-crafted legacy isn’t just about assets. It’s about alignment.
Having clearly documented roles and communicating them in advance reduces friction during times of stress or grief. Provide guidance, not just paperwork.
4. Plan With Your Family, Not Just for Them
Planning in isolation often creates misaligned expectations. Heirs may not understand your intentions, or family members may assume roles they aren’t prepared for.
Gatewood’s Firm-to-Family™ approach encourages the right level of family involvement — helping to transfer not only wealth, but wisdom.
Did you know that Gatewood offers family meetings, education, and training to the next generation as part of our service commitment? These conversations can build confidence, reduce surprises, and prepare future stewards to carry your vision forward.
Blueprints are meant to be read. Make sure yours will be.
Consider hosting family meetings or structured conversations guided by your advisor.
5. Coordinate Across Your Professional Team
Estate attorneys, accountants, financial advisors, insurance professionals — each brings valuable expertise. But without communication between them, gaps emerge.
At Gatewood, we bring specialists together to collaborate on your behalf. That integration helps ensure every part of your plan supports the others.
A coordinated team creates a cohesive strategy.
When estate, tax, and financial planning align, your legacy doesn’t just endure—it empowers
How the Firm-to-Family™ Approach Supports Coordinated Planning
Planning beyond yourself means recognizing that financial decisions shape outcomes for others. Our Firm-to-Family™ approach is designed to support families through transitions, continuity, and responsibility.
The Firm-to-Family™ approach is designed for moments when coordination matters most. Rather than relying on one viewpoint, planning is informed by specialists who understand how different decisions intersect — and how those intersections affect real people.
We don’t just help you build a plan. We help make sure the right people understand it.
When Coordinated Planning Matters Most
This level of coordination becomes especially important during key life moments, including:
Marriage, divorce, or blended family planning
Retirement transitions
Business ownership changes or liquidity events
Caring for aging parents
Preparing heirs for future responsibility
In these moments, clarity comes from understanding how everything works together.
How can families evaluate whether their planning is truly coordinated?
Reviewing whether estate documents, tax strategies, and financial plans reflect current goals, family dynamics, and future responsibilities can help identify gaps. Coordination is less about perfection and more about alignment — ensuring decisions support the people they’re meant to serve.
The Firm-to-Family™ Difference
At Gatewood, planning beyond yourself means recognizing that financial decisions shape experiences for others. The Firm-to-Family™ approach is built to support families through change, continuity, and responsibility — with coordination that extends beyond any single strategy or life stage.
When financial decisions affect the people you care about most, having a coordinated plan can make all the difference.
Let’s make your legacy easier to carry.
Learn why our Firm-to-Family™ approach matters.
Important Disclosures:
Content in this material is for general information only and not intended to provide specific advice or recommendations for any individual. Gatewood Wealth Solutions and LPL Financial do not provide legal or tax advice or services.
All investing involves risk including loss of principal. No strategy assures success or protects against loss.
There comes a point when financial decisions stop being just about you.
What once affected only your lifestyle now reaches further—touching your spouse, your children, your employees, or the people who will inherit what you build. At that moment, financial planning feels different. The stakes are higher, the margin for error is thinner, and the consequences last longer.
Firm-to-Family™ reflects how financial planning must evolve when responsibility expands beyond the individual. It’s not a product or a service tier. It’s a structural response to the reality that planning for others requires more than good advice—it requires continuity, coordination, and durability over time.
What does the Firm-to-Family™ approach mean when you’re making financial decisions for others?
The Firm-to-Family™ approach reflects how financial planning should function when decisions affect more than one life. It emphasizes coordination across expertise, long-term perspective, and continuity of care—so decisions are made with the full picture in mind, not in isolation.
When responsibility extends beyond yourself, planning becomes less about individual optimization and more about alignment—for today, and for those who rely on you tomorrow.
Why Traditional Financial Planning Breaks Down
Traditional financial planning works well when decisions affect one person. Goals are clearer, timelines are shorter, and tradeoffs are easier to manage.
But as responsibility grows, complexity accelerates. Financial decisions begin to intersect across investments, taxes, business interests, retirement timelines, and family dynamics. Advice that isn’t coordinated starts to work against itself. A tax decision quietly undermines an estate plan. A liquidity choice creates strain elsewhere. Planning becomes fragmented, even when intentions are good.
The issue isn’t advisor competence. It’s structural fragility. Most planning models were never designed to hold together once multiple people—and multiple decades—are involved.
The Time Horizon Mismatch
Families think long-term. Often, they think in decades or generations.
Most advisory relationships do not.
Advisors operate on career-length timelines. Over time, they retire, change firms, sell their practices, or are acquired as part of broader industry consolidation. Private equity activity and book transitions have only accelerated this reality. Even well-managed relationships tend to expire within roughly plus or minus ten years of the client.
This creates a mismatch that rarely gets discussed: families plan across generations, while planning relationships are built around individual advisors with finite timelines. The result is an inherent continuity gap—one that grows more dangerous as responsibility increases.
The Hidden Risk of Advisor-Centric Models
When planning depends on a single advisor, that advisor becomes a single point of failure.
Context lives in one person’s head. Decisions rely on personal memory. Transitions—when they happen—are often rushed or incomplete. Even the best handoffs struggle to preserve intent, values, and long-term strategy.
Over time, families lose institutional memory. New advisors inherit data, but not understanding. Plans technically continue, but coherence slowly erodes.
Again, this isn’t a critique of individuals. It’s a limitation of advisor-centric design.
What Firm-to-Family™ Actually Means
Firm-to-Family™ represents a shift from individual-led planning to firm-led planning.
Instead of anchoring the relationship to one person, the relationship is anchored to a coordinated team within the firm. Context is shared. Responsibility is distributed. Continuity is designed into the structure, not dependent on personal longevity.
The client relationship belongs to the firm. The plan is supported by systems, specialists, and shared accountability. That’s what makes it durable.
How the Firm-to-Family™ Approach Works
In practice, the Firm-to-Family™ approach coordinates planning across the full picture:
Investments and risk management
Life stages and transitions
Tax strategy and timing
Long-term and generational outcomes
Rather than each discipline operating independently, decisions are made in context, with awareness of how one choice affects the whole. Standardized processes and repeatable deliverables ensure consistency, while shared responsibility reduces the risk of blind spots.
The goal is not complexity for its own sake. It’s clarity when complexity already exists.
Why This Was Traditionally a Family Office Model
The need for this approach becomes clearest during inflection points:
Preparing for retirement while still supporting others
Owning a business with employees and partners depending on outcomes
Navigating succession, liquidity events, or inheritance
Coordinating care and financial support for aging parents
In these moments, confidence doesn’t come from having more information. It comes from knowing decisions are aligned and supported over time.
Planning That Outlasts Any One Person
Advisor-centric models are fragile by nature. They rely on individuals, memory, and continuity that cannot be guaranteed.
Firm-to-Family™ is designed to endure. It acknowledges that families outlast advisors, that responsibility spans generations, and that stewardship requires a system strong enough to carry intent forward.
Because when financial decisions affect others, planning must do more than perform well today—it must hold up tomorrow, and for the people who come after.
The need for a coordinated, enduring approach becomes especially clear during key moments, including:
Preparing for retirement while supporting family members
Making business decisions that affect employees and partners
Navigating liquidity events or leadership transitions
Planning for inheritance, legacy, or multigenerational impact
Coordinating care and financial support for aging parents
In these moments, confidence doesn’t come from having more information—it comes from knowing your decisions are aligned and supported across the full picture.
How can someone evaluate whether their financial decisions are truly coordinated?
Reviewing how investment, tax, retirement, and long-term planning strategies work together—and whether they reflect the needs of everyone impacted—can help identify gaps before they become problems. Planning for people means understanding not just what you’re deciding, but who you’re deciding for.
The Firm-to-Family™ Difference
At Gatewood, the Firm-to-Family™ approach is built for responsibility that lasts beyond any single advisor, decision, or life stage. It’s designed to support families and leaders through change, transition, and continuity—so the plan doesn’t depend on one person but endures for the people who matter most. This approach is managed by assigning full client care teams to the families we serve which creates a team that is familiar with each family’s goals to help serve them.
When financial decisions affect others, having a coordinated team behind you can make the difference between uncertainty and clarity.
Learn why our Firm-to-Family™ approach matters.
Important Disclosures:
Content in this material is for general information only and not intended to provide specific advice or recommendations for any individual. All investing involves risk including loss of principal. No strategy assures success or protects against loss.
When was the last time your family talked openly—not about who gets what, but about what it all means?
Picture this: It’s Thanksgiving evening. The dishes are cleared, the kids are playing cards in the living room, and you’re sitting at the table with your adult children. Someone mentions a friend whose family was torn apart after their father passed – siblings who haven’t spoken in two years, all because no one knew what Dad actually wanted.
Your daughter looks at you and asks, half-joking: “So…do we know what you want?”
The table goes quiet. You’ve thought about this moment dozens of times, but somehow the words never come. Your son changes the subject. The moment passes.
Sound familiar?
The Conversation Everyone Avoids—And Why That’s Dangerous
Here’s a statistic that should alarm every parent: 70% of wealth transfers fail by the second generation—not because of poor investments, aggressive taxes, or bad timing, but because families never talked about what the wealth was for (Forbes, 2011)
The money was there. The estate plan was filed. But the meaning was lost.
Even more striking: when researchers ask why families don’t discuss wealth and legacy, two contradictory fears emerge:
Parents worry that talking about money will make their children feel entitled, lazy, or change how they view the relationship
Adult children worry that asking questions will make them seem greedy, impatient, or disrespectful
So both generations stay silent—each protecting the other from a conversation neither wants to start. Meanwhile, the very thing they’re trying to protect—family unity—becomes more fragile with every passing year.
The Family Recipe Metaphor
Think about your grandmother’s signature dish—the one everyone requests at holidays. Now imagine she never wrote down the recipe. Never showed anyone how to make it. Just kept the ingredients “somewhere in the pantry” and assumed someone would figure it out.
When she’s gone, what happens? The ingredients are still there, but nobody knows the proportions, the timing, the technique, the secret that made it special. Someone tries to recreate it and fails. Arguments start about whether it had cinnamon or cardamom. Eventually, people stop trying—and a piece of family identity disappears.
Your legacy is that recipe.
The wealth you’ve built is just ingredients. Without context, instruction, and shared understanding, it can’t nourish the next generation the way you intended. Talking about legacy isn’t about control or disclosure—it’s about ensuring your family knows how to carry forward your values with purpose.
“The greatest use of life is to spend it for something that will outlast it.” — William James
What Makes This So Hard? The Hidden Psychology
Before we get to how to have this conversation, let’s acknowledge why it feels nearly impossible.
For Parents:
Fear of appearing controlling or manipulative
Worry about creating sibling rivalry or competition
Anxiety that sharing “too much” will reduce children’s motivation
Uncertainty about timing: Is it too early? Are they mature enough?
The vulnerability of admitting mortality
For Adult Children:
Discomfort appearing interested in inheritance
Fear of seeming like they’re “waiting” for parents to die
Uncertainty about whether it’s “their place” to ask
Generational taboos: “We just don’t talk about that in our family”
Here’s what we’ve learned after decades of facilitating these conversations: The discomfort you feel before the conversation is almost always worse than the conversation itself. And the relief families feel afterward—the clarity, the closeness, the shared purpose—is transformative.
Sarah’s Story: When Silence Became Crisis
Sarah was 54 when her mother died unexpectedly. She and her two brothers had never discussed finances with their parents—it wasn’t that kind of family. When they opened the estate documents, they discovered:
Their mother had left the family home to Sarah (the only daughter) assuming she’d want to preserve it
She’d left equal cash distributions to the brothers
But the home represented 60% of the estate’s value
The brothers felt slighted. Sarah felt burdened—she didn’t want the house and couldn’t afford the upkeep. What their mother intended as a gift became the source of a family fracture that took years to heal.
“If she’d just told us while she was alive,” Sarah said later, “we could have talked through what made sense. Instead, we spent two years fighting over what we thought she meant.”
The lesson? Silence doesn’t protect anyone—it just postpones the pain.
The Seven Steps to a Meaningful Family Money Conversation
1. Clarify Your “Why” Before You Speak
Most people jump straight to logistics: “I want to tell them about the trust structure” or “They need to know where the documents are.” That’s putting the cart before the horse.
Start here instead…
Ask yourself:
What life experiences shaped how I think about money?
What do I hope this wealth accomplishes for my family after I’m gone?
What mistakes do I want to help them avoid?
What opportunities do I want to create?
If I had only five minutes to share what I’ve learned about wealth, what would I say?
Write down your answers. You’re not creating a speech—you’re finding your truth. That authenticity is what makes the conversation meaningful rather than transactional.
Example opening: “I grew up with very little, and that shaped how I’ve approached every financial decision. I want you to understand not just what we’ve built, but why—and what I hope it means for your lives and your children’s lives.”
2. Choose the Right Setting (And Yes, It Really Matters)
Announcing “We need to talk about the estate” over Thanksgiving turkey is like proposing marriage in a crowded airport—technically possible, but terrible timing.
Instead, try this:
Schedule a specific time: “Saturday morning after breakfast, let’s take an hour together”
Choose a comfortable, private space: a quiet room, a walk together, a fireside chat after the chaos has settled
Eliminate distractions: no phones, no TV in the background, no interruptions
Keep the group manageable: start with immediate family, expand later if needed
Gatewood tip: Some families find it easier to have this conversation away from the family home—perhaps during a weekend retreat or a quiet dinner out. The change of scenery can make difficult topics feel more approachable.
3. Set Expectations Beforehand (Eliminate the Ambush Factor)
Nobody performs well under surprise. Give your family the gift of preparation.
A week before, say something like:
“I’ve been thinking about our family’s future—not just finances, but our values and the legacy we’re building together. I’d love to spend some time this holiday talking about what matters most to us and how we want to care for each other. No pressure, no big reveals—just a conversation I think is overdue. Can we set aside Saturday morning?”
This framing:
Reduces anxiety by removing mystery
Positions the talk as collaborative, not dictatorial
Focuses on values and relationships, not just money
Gives everyone time to mentally prepare
4. Start With Gratitude, Not Numbers
The biggest mistake people make? Opening with logistics.
“So, we have three accounts, the house is paid off, and here’s who gets what…”
STOP. You’ve just turned a relationship conversation into a business meeting.
Instead, begin here:
“I want to start b saying thank you. Thank you for being the people you’ve become, for the support you’ve given us, for making our family what it is. Everything we’ve built has been with you in mind—not just to leave you something, but to give you options, security, and the ability to make a difference in the world. That’s what this conversation is really about.”
Feel the difference? You’ve just created connection before content. That’s the foundation for everything that follows.
5. Focus on Purpose and Values First (The “Why” Before the “What”)
Here’s a question that will transform your conversation:
“What do you think I value most about money?”
Let them answer. You might be surprised—or concerned—by what they say. Their perception reveals what you’ve actually communicated through your actions over the years, which may differ from your intentions.
Then share your truth:
The life lessons that shaped your relationship with money
The mistakes you made that you want to help them avoid
The values you hope will guide their decisions
The causes or principles you want your wealth to serve
The vision you have for how this wealth creates opportunity (not entitlement)
Share a defining story: “When I was 28, I made a terrible investment that cost us nearly everything we’d saved. I learned that wealth isn’t about taking big swings—it’s about consistent, purposeful decisions. That’s why we’ve always prioritized…”
Stories stick. Principles delivered through narrative create lasting impact.
6. Invite Questions and Listen Without Judgment (This Is the Hardest Part)
After you’ve shared your perspective, pause. Take a breath. And then ask:
“What questions do you have? What concerns? What would you like to understand better?”
Then do the hardest thing: be quiet and listen.
Your children might ask uncomfortable questions:
“Why did you structure it this way?”
“What if we disagree with your choices?”
“Can we talk about changing X?”
Resist the urge to defend or explain immediately. Instead, try:
“That’s a fair question. Help me understand what you’re thinking.”
Remember: Questions aren’t challenges—they’re engagement. If your family is asking, it means they care. That’s exactly what you want.
Warning sign to watch for: If your adult children say “whatever you think is best” and clearly want to end the conversation, dig deeper. Avoidance masquerading as respect is still avoidance.
7. Create a Follow-Up Plan (Don’t Let This Be a One-Time Event)
End the conversation with specific next steps:
“This was really valuable. I’d like us to revisit this annually—maybe every holiday season. In the meantime, here’s what I’m committing to:
Get our estate documents to you by [date]
Schedule a meeting with our Gatewood advisors so you can meet them
Update our beneficiary designations to reflect what we discussed
What would be helpful for you?”
Make it a ritual, not a reckoning. Annual check-ins normalize the conversation, reduce anxiety, and allow the dialogue to evolve as circumstances change.
The Questions That Change Everything
Five Questions to Ask Yourself Before the Conversation
What values or life lessons do I want my wealth to represent?(Not: what assets do I have)
Who in my family needs to better understand our financial plans—and why?(Consider: the responsible child, the struggling child, the son-in-law who never asks questions)
What do I want my children or heirs to feel—not just know—after this discussion?(Secure? Empowered? Prepared? Grateful? Connected?)
Are my estate, tax, and charitable plans aligned with the purpose I just defined?(Often, we find they’re not—and that’s okay; that’s what advisors are for)
How do I want my family to remember the way we handled this conversation?(This becomes part of your legacy too)
Questions to Ask Your Family During the Conversation
These questions turn monologue into dialogue:
“What do you think our family’s greatest strengths are?”(Establishes positive foundation)
“What causes or goals matter most to you personally?”(Reveals their values, shows you care about their vision)
“How can we use what we’ve built to help others—or to help each other?”(Reframes wealth as tool, not trophy)
“What worries you most about the future, financially or otherwise?”(Surfaces fears you can address together)
“How do you define a meaningful legacy?”(The most important question—their answer tells you everything)
Best Practices That Make It Work
Keep it brief: Ninety minutes maximum for the first conversation. You’re opening a door, not walking through the entire house in one day.
Keep it warm: Share a meal together first. Breaking bread creates connection that makes difficult conversations easier.
Keep it ongoing: Say explicitly: “This is the first of many conversations.” Removes pressure to cover everything perfectly.
Keep it balanced: Don’t dominate. Aim for 50/50 talk time—half you sharing, half them responding.
Keep it guided: Consider inviting your Gatewood advisor to facilitate. A neutral, experienced third party can help navigate tension and ensure everyone feels heard.
The Holiday Connection: Why Now Matters
The holidays aren’t just convenient for family gatherings—they’re thematically perfect for this conversation.
This is the season of:
Gratitude: expressing what we appreciate about each other
Generosity: giving gifts that show care and foresight
Reflection: looking back on the year and considering what’s ahead
Tradition: honoring what we’ve received and deciding what we’ll pass forward
Your family legacy conversation isn’t separate from these themes—it’s the deepest expression of them.
By having this talk during the holidays, you’re giving your family the greatest gift possible: clarity where there was confusion, purpose where there was uncertainty, and connection where there might have been distance.
What If It Goes Wrong?
Let’s be honest: not every family conversation goes smoothly. What if someone gets defensive? What if siblings disagree? What if old resentments surface?
First, know this: Conflict that surfaces during the conversation is infinitely better than conflict that erupts after you’re gone. At least now you’re present to clarify, mediate, and adjust.
Second, remember: Perfect is the enemy of good. A slightly awkward conversation is still 100 times better than no conversation at all.
Third, get help if you need it: Gatewood advisors have facilitated hundreds of family legacy meetings. We know how to:
Navigate different personality types and family dynamics
Mediate when opinions diverge
Explain complex financial structures in accessible language
Keep conversations productive when emotions run high
Create action plans that satisfy everyone’s concerns
You don’t have to do this alone.
How Gatewood Can Help
At Gatewood Wealth Solutions, we believe true legacy planning is about more than transferring assets—it’s about transferring wisdom, values, and purpose across generations.
Through our Firm-to-Family™ approach, we provide:
Structured Family Legacy Meetings
Professionally facilitated conversations that keep everyone focused and heard
Neutral third-party guidance that reduces family tension
Clear documentation of decisions and next steps
Multigenerational Wealth Planning
Integration of estate, tax, investment, and insurance strategies
Education for the next generation on managing wealth responsibly
Ongoing support as family circumstances evolve
Values-Based Planning
We start with your “why,” not your “what”
Charitable giving strategies that align with your family’s passions
Customized solutions, never cookie-cutter products
Continuity and Confidence
Our multigenerational advisor team ensures someone will always be here for your family
Real-time visibility into your complete financial picture through our integrated technology
Dynamic planning that adapts to life’s key moments
We keep your priorities the priority—this year, next year, and for decades to come.
Your Next Step
This holiday season, give your family the conversation they need—even if they don’t know they need it yet.
Start small if you must. You don’t need to cover everything in one sitting. But start.
Because the alternative—leaving your family to guess what you meant, what you wanted, what mattered to you—isn’t protection. It’s a burden no one should carry.
The greatest gift isn’t what you leave behind. It’s the clarity with which you leave it.
Ready to start the conversation?
Schedule a Legacy Planning Conversation with Gatewood Wealth Solutions. We’ll help you prepare, facilitate the discussion if you’d like, and create a comprehensive plan that honors your values and preserves your family’s future.
Important Disclosures:
The opinions voiced in this material are for general information only and are not intended to provide specific advice or recommendations for any individual.
This information is not intended to be a substitute for specific individualized tax or legal advice. We suggest that you discuss your specific situation with a qualified tax or legal advisor.
Sources
Carolyn Rosenblatt, Wealth Transfers: How To Reverse The 70% Failure Rate, Forbes, December 9, 2011. Read Article
What if finishing this year strong matters more than how you start the next one?
Most people dream about fresh starts in January—new goals, clean slates, bold resolutions. But here’s what we’ve learned after decades of guiding families through life’s key moments: the professionals who finish each year with intention consistently outpace those who wait for January to course-correct.
The difference isn’t luck. It’s ritual.
The Marathon Runner’s Secret
Elite marathon runners know something counterintuitive: the last mile determines everything. It’s not about starting strong or maintaining pace through the middle miles. It’s about how you finish.
Around mile 20, when glycogen stores deplete and every step feels heavy, champions don’t just push harder—they execute a practiced ritual. They’ve trained their bodies and minds to recognize this moment and respond with precision: adjust their breathing, recalibrate their stride, visualize the finish line, and draw on reserves they’ve carefully built.
Your financial life works the same way. As the year winds down and life feels overwhelming, the families who thrive don’t simply power through—they pause and execute their own year-end ritual.
Chris and Emily’s Wake-Up Call
That’s exactly where Chris and Emily found themselves last November. Both 47, they were accomplished professionals juggling demanding careers while their three kids navigated major transitions—one in college, one a high school senior facing application deadlines, and their oldest recently independent but still learning to manage finances.
“We kept saying we’d ‘get to it,’” Emily remembers. “But between work deadlines, college visits, and helping my parents downsize, November arrived and we realized we’d made zero progress on year-end planning.”
When they finally carved out a Saturday morning to review their finances, the picture was uncomfortable. They had multiple old 401(k) accounts gathering dust. Their cash reserves were depleted from unexpected home repairs. Their estate documents still listed their parents as guardians—despite having adult children. And they’d missed opportunities for tax-advantaged giving despite wanting to support causes they cared about.
“I felt behind,” Chris admitted. “Like we’d been working incredibly hard but moving sideways instead of forward.”
Sound familiar?
The Power of Year-End Financial Rituals
In times like these, what you need isn’t more complexity—it’s clarity through intentional action.
At Gatewood, we encourage families to develop financial rituals—purposeful habits that help you pause, reflect, and make decisions aligned with your values before the year closes. Think of these as your financial equivalent of the marathon runner’s final-mile strategy: practiced moves that help you finish strong when it matters most.
Even Benjamin Franklin, known for his disciplined routines, would end each day asking: “What good have I done today?” The same principle applies at year-end. A few thoughtful financial actions in November and December create momentum that carries into the new year.
Here are six essential year-end rituals that can help you finish strong and enter 2026 with confidence.
1. Take Inventory of Your Financial Life
You can’t improve what you can’t see clearly.
Start by gathering a complete picture: recent bank statements, retirement and investment accounts, outstanding debts, insurance policies. Review your cash flow—not just what you earn, but where it actually goes and what remains.
This isn’t about judgment. It’s about awareness—the foundation of purposeful decision-making.
Gatewood Insight: We find that families who maintain real-time visibility into their complete financial picture make better decisions during life’s key moments. Our integrated technology gives you this clarity continuously, not just once a year.
2. Review Your Tax Picture Before December 31
Most people think about taxes in April, when opportunities have passed. A year-end tax review gives you time to act strategically.
Consider:
Are you maximizing retirement contributions (401(k), IRA, HSA)?
Would converting part of a traditional IRA to a Roth make sense given your current income?
Can you harvest investment losses to offset gains?
Are there charitable contributions you planned but haven’t executed?
A proactive conversation with your wealth advisor before year-end often saves thousands—and eliminates April stress.
Gatewood Insight: Tax efficiency isn’t just about this year’s return—it’s about positioning your wealth for decades. Our CFP® Wealth Planners integrate tax strategy into your comprehensive plan, identifying opportunities others miss.
3. Align Your Investments with Your Goals
Markets change. So do your goals, risk tolerance, and time horizon.
If you’re in your 40s or 50s, you may need to recalibrate—ensuring you’re taking appropriate risk for long-term growth without exposing yourself unnecessarily during your peak earning years.
A thoughtful rebalancing now helps preserve what you’ve earned while positioning you for what’s ahead.
Gatewood Insight: Unlike firms that outsource investment management, our in-house Investment Committee makes decisions with your specific goals in mind. You have direct access to the people managing your wealth—because this is your money, and you deserve to understand every decision we make on your behalf.
4. Strengthen Your Safety Net
Unexpected expenses derail even the strongest financial plans. Review your cash reserves honestly: do you have enough set aside to cover several months of expenses, a major home repair, or a child’s emergency?
This cushion isn’t just for crises—it’s what keeps you from selling investments during market downturns or accumulating high-interest debt when life happens.
Gatewood Insight: One of the biggest mistakes we see is families over-investing, leaving insufficient cash reserves. Our dynamic planning approach maintains strategic cash buffers that adjust with market conditions and your life stage—preserving cash during the next inevitable downturn.
5. Update Your Legacy and Protection Plan
Life moves quickly. Estate documents that made sense five years ago may no longer reflect your current reality.
Make sure your beneficiaries, wills, and powers of attorney align with your family’s current situation. If your children are now adults, update documents accordingly. Review your life and disability insurance—does coverage still match your income, obligations, and family needs?
These updates take an afternoon but can make a generational difference.
Gatewood Insight: Estate planning isn’t a one-time event—it’s an ongoing element of building enduring wealth with purpose. Our dedicated Client Care Teams seek to ensure that these critical details don’t fall through the cracks as your life evolves.
6. Reconnect With Your Purpose
The end of the year is a natural time for reflection. What truly mattered this year—family milestones, community involvement, the impact you’re making?
If charitable giving aligns with your values, consider tax-efficient strategies like donating appreciated stock or establishing a donor-advised fund.
This is where financial planning transcends numbers. When your wealth serves your deeper purpose, money transforms from a source of stress into a tool for meaning and legacy.
Gatewood Insight: We believe wealth is personal. Our process isn’t about products or generic solutions—it’s about understanding your “why” and building a plan that makes an impact on both your life and your legacy.
Chris and Emily’s Turnaround
After working through these year-end rituals with their Gatewood Client Care team, Chris and Emily’s perspective shifted dramatically.
In one focused afternoon, they:
Consolidated three old 401(k)s, reducing fees and simplifying oversight
Increased their savings rate by 3% after reviewing their cash flow
Established a 529 plan for their youngest with automatic monthly contributions
Rebuilt their cash reserves to six months of expenses
Updated all estate documents and beneficiary designations
Donated appreciated stock to their favorite charity, maximizing both impact and tax benefits
“We went from feeling scattered and behind to feeling focused and in control,” Emily shared. “For the first time in years, our finances matched the purpose we’d been working toward all along. We didn’t just finish the year—we finished it strong.”
The difference? They stopped treating year-end planning as a chore and started treating it as a ritual—a purposeful practice aligned with building enduring wealth with confidence.
Your Turn to Finish Strong
As the calendar turns, most people set new goals for the year ahead. But the most successful families we serve do something different: they finish the current year intentionally, closing the books on what matters most before rushing into what’s next.
At Gatewood, we believe year-end planning isn’t about adding stress—it’s about creating clarity and confidence. Through our Firm-to-FamilyTM model, your dedicated Client Care Team—including your Wealth Advisor, CFP® Wealth Planner, and Wealth Coordinator—seeks to ensure nothing falls through the cracks during life’s busiest seasons.
We’re process-driven, not product-driven. We’re relationship-focused, not transaction-focused. And we’re committed to independence, which means your interests always come first—this year, next year, and for decades to come.
Don’t let another year slip by on autopilot.
The decisions you make in November and December create the foundation for next year’s success. Whether you’re navigating career transitions, preparing for retirement, managing family complexity, or simply want to ensure you’re making the most of your hard work—we’re here to guide you through life’s key moments with expertise and care.
Take time to finish strong. The confidence you’ll feel entering 2026 is worth far more than any New Year’s resolution.
Ready to begin your year-end review?
Schedule a conversation with Gatewood Wealth Solutions. Let’s talk about finishing this year with purpose—and building the confidence you deserve for all of life’s key moments ahead.
Important Disclosures:
The opinions voiced in this material are for general information only and are not intended to provide specific advice or recommendations for any individual.
Investing involves risk including loss of principal. No strategy assures success or protects against loss.
Rebalancing a portfolio may cause investors to incur tax liabilities and/or transaction costs and does not assure a profit or protect against a loss.
This information is not intended to be a substitute for specific individualized tax or legal advice. We suggest that you discuss your specific situation with a qualified tax or legal advisor.
This is a hypothetical example and is not representative of any specific situation. Your results will vary.
A plan participant leaving an employer typically has four options (and may engage in a combination of these options), each choice offering advantages and disadvantages:
Leave the money in his/her former employer’s plan, if permitted;
Roll over the assets to his/her new employer’s plan, if one is available and rollovers are permitted;
Roll over to an IRA; or
Cash out the account value
What if the financial advisor you choose ends up mattering more than the investments themselves?
It’s a question most people never consider—until it’s too late.
Because over the course of your life, your advisor will be there for more than just quarterly statements and market updates. They’ll guide you through career transitions, market crashes, major purchases, retirement decisions, and the complex work of building a legacy. The right advisor doesn’t just manage your money; they seek to protect your family’s future across generations.
So how do you choose the right one?
A Story Too Many Families Know
When Alex and Dana started looking for a financial advisor, they thought they knew what mattered. They focused on brand recognition, glossy brochures, and promises of market-beating returns. Their first advisor seemed perfect—confident, polished, from a firm everyone recognized.
But over the next few years, reality set in.
When markets dropped 20%, their advisor’s advice was simply “stay the course”—no strategy for generating income, no plan for their daughter’s upcoming tuition bills, no discussion about whether they had enough cash reserves. They weren’t even sure what they were paying in fees, or who was actually managing their investments behind the scenes.
When their advisor retired, they were handed off to someone new who didn’t know their story, their values, or their goals. They had to start over—not just with a new advisor, but with entirely new questions about what they should have asked in the first place.
Alex and Dana aren’t alone. Most investors know they should ask questions when choosing an advisor—but not necessarily which questions reveal what truly matters.
The Questions That Cut Through the Sales Pitch
After working with hundreds of families who’ve been through this process, we’ve identified the questions that reveal the real difference between advisors who sell products and advisors who build legacies.
For each question below, we’ll show you:
What most firms typically do (the red flags to watch for)
What a truly exceptional firm should be doing instead
1. “What’s your philosophy on cash—do you invest it all, or preserve it purposefully?”
What most firms say:
“Cash is lazy money. Put it all to work in the market. If you need liquidity, we have margin accounts or credit lines available.”
What exceptional firms do:
They understand that cash isn’t about earning returns—it’s about seeking to protect everything else. They build strategic cash reserves that allow you to avoid selling investments at the worst possible time and seize opportunities when markets create them. They know that keeping 12-24 months of expenses in cash during retirement can mean the difference between running out of money at 85 or leaving a legacy at 95.
2. “How do you prepare portfolios for bear markets—before they happen?”
What most firms say:
“Nobody can time the market. Just ride it out. Markets always come back eventually.”
What exceptional firms do:
They proactively stress-test your plan against historical downturns, systematically raise cash as markets reach extremes, and build “behavioral coaching” into their process to keep you from making emotional decisions. They have a written bear market strategy before the bear arrives.
3. “Do you show investment performance net of all fees—and against relevant benchmarks?”
What most firms do:
They show gross returns, use cherry-picked time periods, or compare your conservative portfolio to the S&P 500 to make performance look worse than it is. Fee disclosure is buried in footnotes.
What exceptional firms do:
Every performance report shows returns after all fees, compared to benchmarks that match your actual allocation. Full transparency, accessible anytime through a client portal. No games, no fine print.
4. “How exactly do you create a retirement paycheck from my portfolio?”
What most firms do:
They withdraw a fixed percentage each year or sell whatever has cash available. No coordination between accounts, no tax strategy, no adjustment for market conditions.
What exceptional firms do:
They engineer a tax-efficient withdrawal strategy across all accounts, coordinate with Social Security and pensions, maintain dedicated cash reserves for down markets, and adjust dynamically based on both market conditions and your spending needs.
5. “What’s your position on securities-backed lines of credit?”
What most firms say:
“SBLOCs (Securities-Backed Line of Credit) are a smart way to access liquidity without selling. Use them instead of keeping cash.”
What exceptional firms do:
They view SBLOCs as short-term bridge tools only—never as a replacement for proper cash reserves. They understand that borrowing against volatile assets in a downturn is a recipe for forced liquidation at the worst possible prices.
6. “What exactly am I paying, and how does that impact my returns?”
What most firms do:
Layer fees upon fees—advisory fees, platform fees, fund expenses, transaction costs—often totaling 2-3% annually without clear disclosure.
What exceptional firms do:
Transparent, tiered pricing with all-in costs clearly stated. They show you exactly how fees impact your long-term wealth and work to minimize total costs while maximizing value.
7. “Are you a fiduciary—and what does that actually mean in practice?”
What most firms say:
“Yes, we’re fiduciaries” (but only when providing financial planning, not when selling products or managing investments).
What exceptional firms do:
They go beyond minimum fiduciary requirements. Exceptional firms are process-driven, not product-driven. They focus on clarity, transparency, and helping families make decisions that reflect their values and objectives — not sales quotas or proprietary products.
8. “What professional credentials does your team actually hold?”
What most firms have:
Sales professionals with limited credentials, or a single CFP® supporting dozens of advisors.
What exceptional firms have:
Deep bench strength with CFP® planners, CFA® charter holders for investments, CPAs for tax strategy, JD professionals for estate planning. Real expertise in every discipline that touches your wealth.
9. “What level of ongoing service and proactive communication will I receive?”
What most firms provide:
An annual review if you schedule it. Calls returned within 48 hours. One advisor handling everything.
What exceptional firms provide:
Structured quarterly reviews, proactive outreach when opportunities arise, and a dedicated Client Care Team (Advisor + Planner + Coordinator) ensuring nothing falls through the cracks.
10. “How do you determine which investment strategy fits my situation?”
What most firms do:
Give you a 10-question risk tolerance quiz, slot you into “moderate growth,” and call it personalized.
What exceptional firms do:
Align strategy with your actual capacity for risk, time horizons for specific goals, and purpose for each dollar. They use multiple risk “buckets” (personal, market, aspirational) rather than one-size-fits-all models.
11. “What’s your philosophy on risk—beyond just volatility?“
What most firms focus on:
Standard deviation and downside capture ratios.
What exceptional firms understand:
Real risk isn’t volatility—it’s running out of money, being forced to sell at the wrong time, or not achieving what matters most to you. They manage behavioral risk, sequence risk, and longevity risk—not just market risk.
12. “How is tax strategy integrated into investment and planning decisions?”
What most firms do:
Treat taxes as someone else’s problem. Maybe they’ll mention tax-loss harvesting once a year.
What exceptional firms do:
Build tax efficiency into every decision—asset location, Roth conversions, qualified charitable distributions, bracket management. They use specialized software and coordinate with your CPA rather than working in silos.
13. “Do you work with just me—or my entire family?”
What most firms do:
Focus on the primary breadwinner, with minimal involvement of the spouse and little to no engagement with children. The structure is typically one advisor acting as the relationship manager, supported by staff in transactional roles.
What exceptional firms do:
Operate with a Firm-to-Family model, where every household is supported by a full team of professionals—Advisor, Planner, Coordinator, and Specialists. Planning extends across generations: spouses are fully engaged, children are educated about wealth, and continuity is preserved through leadership transitions on both sides of the relationship.
14. “Is your planning process truly customized—or just software-generated?”
What most firms deliver:
Boilerplate plans from standard software, updated maybe once a year, gathering dust in a binder.
What exceptional firms create:
Living, breathing strategies that evolve with your life, accessible digitally, updated in real-time, and designed around your unique goals—not template assumptions.
15. “Who actually owns your relationship—the advisor or the firm?”
What most firms do:
Individual advisors “own” their client relationships. When that advisor retires, moves firms, or gets sick, you’re handed off to someone new who doesn’t know your story. You’re essentially an asset on someone’s personal balance sheet.
What exceptional firms do:
The firm owns the relationship, supported by integrated teams and documented processes. Your financial life continues seamlessly regardless of individual career changes. Continuity is built into the structure, not left to chance.
16. “Is their technology actually integrated—or just a collection of disconnected tools?”
What most firms have:
Disconnected systems that don’t talk to each other. Your advisor manually moves data between platforms, increasing errors and limiting real-time coordination. Your tax return lives in one system, investments in another, estate plan in a third.
What exceptional firms build:
A unified data architecture where all client information flows seamlessly between planning, tax, investment, and estate systems. One source of truth powering every recommendation. Every specialist sees the complete picture instantly.
17. “Can they scale their service—or will quality degrade as they grow?”
What most firms experience:
Service quality declines as they add clients because everything depends on individual advisor bandwidth. Response times slow, meetings get shorter, attention gets divided. Their solution? Serve fewer, wealthier clients.
What exceptional firms design:
Scalable systems with standardized deliverables and team-based service models. Quality actually improves with scale as resources deepen and specialization increases. Growth enhances capability rather than diluting it.
18. “Do they have a real succession plan—for your advisor AND the firm?”
What most firms avoid discussing:
No clear succession plan. When the founder retires, the firm often gets sold to the highest bidder, disrupting relationships and changing the service model. Your advisor’s retirement becomes your problem.
What exceptional firms plan:
Multi-generational leadership with equity structures ensuring continuity. Younger advisors are owners, not just employees, creating natural succession and aligned long-term thinking.
19. “How do they handle the industry’s ‘capacity crisis’?”
What most firms do:
Move “upmarket” to serve fewer, wealthier clients. If you’re not in the top tier, you get relegated to junior advisors or robo-solutions. They call it “right-sizing” but it’s really just abandoning smaller clients.
What exceptional firms innovate:
Separate client acquisition from service delivery. Use segmentation, specialization, and systematic workflows to maintain high-touch service across all client tiers. Every family gets institutional-quality care.
The Advanced Questions Most People Never Think to Ask
The Ownership Question: “What happens when your advisor leaves?”
Here’s what most investors don’t realize: In traditional firms, your advisor likely “owns” your relationship. They can take you with them to another firm, sell you as part of their book, or hand you off to whoever they choose. You’re not a client of the firm—you’re an asset on someone’s personal balance sheet.
Forward-thinking firms structure relationships differently. The firm owns the relationship, supported by integrated teams and documented processes. Your financial life continues seamlessly regardless of individual career changes.
The Scale Question: “How do you serve more clients without degrading service?”
Most firms hit a capacity ceiling. As they grow, response times slow, meetings get rushed, and you feel like a number. Their solution? Move “upmarket”—focusing only on ultra-wealthy clients while everyone else gets relegated to call centers or robo-advisors.
Exceptional firms solve this differently. They separate client acquisition from service delivery, use systematic workflows and specialized teams, and leverage technology to maintain high-touch service at scale. Growth actually improves their capability rather than diluting it.
The Integration Question: “Is your data actually connected?”
Ask your current advisor: “Can you see my tax return while reviewing my investment performance and update my estate plan accordingly—all in real-time?” Most can’t. Their systems don’t talk to each other. Your information lives in silos, manually transferred between platforms, increasing errors and preventing coordinated advice.
The best firms own their data architecture. Everything flows seamlessly between planning, tax, investment, and estate systems. One change updates everywhere. Every specialist sees the complete picture. This isn’t just convenience—it’s the difference between fragmented advice and truly integrated wealth management.
Now, How Does Gatewood Measure Up?
Every firm claims they’re different. Here’s how Gatewood actually answers these critical questions:
THE QUESTION
GATEWOOD’S ANSWER
Cash Philosophy
Cash is foundational: 24 months of net expenses in retirement, emergency funds while working—protecting you from forced selling in down markets. It’s not what you earn on cash that matters, but what cash allows you to earn on everything else.
Bear Market Preparation
Bear Market Ready, Bull Market Positioned. Your stage, your strategy: In retirement, we buffer with bonds (5-8 years) after cash reserves. While working, we keep emergency funds but stay equity-focused—downturns are discounts, not disasters.
Performance Reporting
Complete transparency: net-of-fee performance, proper benchmarks, accessible 24/7 through your Gatewood Portal.
Retirement Income
Sophisticated “retirement paycheck” engineering across all accounts, tax-optimized and dynamically adjusted.
SBLOCs
Used sparingly as bridge financing only—never as a substitute for proper cash management.
Fee Structure
Transparent, tiered pricing. No hidden layers. Performance reported after all costs.
Fiduciary Standard
Upholding the philosophy of a fiduciary (acting in your best interests) even when it’s not required. Putting your plan first.
Team Credentials
CFP®, CFA®, CPA, JD, CLU®, ChFC®, CEPA®, MBA, MFS, MAcc—deep expertise across every discipline.
Service Model
Dedicated Client Care Team of professionals — Wealth Advisor, Wealth Planner, Wealth Coordinator, and Specialists — with regular reviews and proactive outreach. You’re never just a number.
Investment Strategy
Goals-based alignment using the CFA® standard, “three-bucket risk framework” for portfolio management — not generic questionnaires.
Risk Management
Comprehensive approach addressing longevity risk, sequence of return risk, and behavioral risk—not just volatility.
Tax Integration
Holistiplan software, bracket management, Roth optimization, QCDs—fully integrated with your investment strategy.
Family Approach
With our Firm-to-Family™ approach, Gatewood as a firm serves as your advisor—not just one person—providing multi-generational continuity through structured succession planning.
Planning Process
Real-time planning through eMoney, regular benchmarking against goals, continuous refinement—never a dusty binder, always a living strategy.
Relationship Ownership
Firm-owned relationships with systematic continuity—you’re never dependent on one advisor’s career.
Data Architecture
Unified, integrated systems where all information flows seamlessly—one source of truth.
Scalability
Systems-driven growth model that improves with scale rather than degrading service quality.
Succession Planning
Multi-generational ownership structure with younger advisors as equity partners.
Capacity Model
Separated new client acquisition from service delivery, allowing us to serve more families without compromise.
The Three Questions That Matter Most
After all these details, it really comes down to three fundamental questions:
Do you want a relationship with one advisor—or the backing of an entire firm? When your advisor retires, gets sick, or changes firms, what happens to you? Firms with true team models and firm-owned relationships ensure you’re never dependent on a single person.
Do you want someone who reacts to your life—or proactively guides you through it? Most firms wait for you to call. Gatewood anticipates your needs, identifies opportunities, and reaches out before issues become problems.
Do you want an advisor for your money—or a partner for your family’s future? If you’re just looking for someone to manage investments, plenty of firms can do that. If you want someone who understands that wealth is personal, that your “why” matters more than your rate of return, and that the true value of planning is the confidence it creates—that’s different.
The Bottom Line
Choosing a financial advisor isn’t about finding the biggest firm or the smoothest salesperson. It’s about finding professionals who understand that wealth with purpose requires more than investment management—it requires a comprehensive, integrated approach that puts your family’s unique goals at the center of every decision.
The questions above aren’t just conversation starters. They’re the difference between having an advisor and having a true wealth partner. Between managing money and building legacies. Between financial products and financial confidence.
If your current advisor—or the one you’re considering—can’t answer these questions in ways that give you complete confidence, maybe it’s time to expect more.
Because when it comes to your family’s financial future, “good enough” isn’t good enough.
Looking for an exceptional firm? You’ve come to the right place.
If these questions resonated with you—if you want an advisor relationship built on expertise, transparency, and genuine care for your family’s future—we invite you to start a conversation.
No sales pitch. No pressure. Just an honest discussion about what matters most to you and whether we’re the right fit to help you pursue it.
Important Disclosures:
The opinions voiced in this material are for general information only and are not intended to provide specific advice or recommendations for any individual. All performance referenced is historical and is no guarantee of future results. All indices are unmanaged and may not be invested into directly.
Investing involves risk including loss of principal. No strategy assures success or protects against loss.
This is a hypothetical example and is not representative of any specific situation. Your results will vary. The hypothetical rates of return used do not reflect the deduction of fees and charges inherent to investing.
Bonds are subject to market and interest rate risk if sold prior to maturity. Bond values will decline as interest rates rise. Bonds are subject to availability, change in price, call features and credit risk
This information is not intended to be a substitute for specific individualized tax or legal advice. We suggest that you discuss your specific situation with a qualified tax or legal advisor.
Standard deviation is a historical measure of the variability of returns relative to the average annual return. If a portfolio has a high standard deviation, its returns have been volatile. A low standard deviation indicates returns have been less volatile
In the financial world, there’s a certain type of advisor you want to avoid at all costs: the Fake Fiduciary. They might dress the part, speak the lingo, and even call themselves a “fiduciary,” but behind the scenes they’re stuck in the past—selfishly peddling high-commission products, hiding critical conflicts of interest, and prioritizing their paycheck over your best interests.
In the old days, commission-driven sales models were standard. But the industry has evolved and we are decisively in the modern era of true fiduciary financial advice. True fiduciary advisors aren’t selling a product; they’re delivering personalized advice, backed by a legal and ethical obligation to put the client’s interest first. Fake Fiduciaries? They’re still clinging to the sales playbook of the 1980s.
How to Spot a Fake Fiduciary
Follow the Money: Ask how they’re compensated. If commissions are a big part of the answer, red flag.
Check Transparency: A real fiduciary is open about fees, process, and conflicts of interest. No dodging allowed.
Listen to the Pitch: If it sounds more like a sales presentation than a strategy discussion, you know what you’re dealing with.
Check FINRA’s BrokerCheck and the SEC’s Investment Advisor Public Disclosure Website: Conduct a quick background check to look for red flags prior to trusting any advisor with your investments.
Trust Your Gut: If something on an instinctual level does not feel right, run! We have clients who were swindled by Bernie Madoff, who wish they had done so.
How Gatewood Does It Differently: The Fake Fiduciary Antidote
We’ve built Gatewood Wealth Solutions to be everything a Fake Fiduciary is not. Here’s how:
1. Industry-leading Fee Transparency
Our fee schedule is public, and we even provide a fee calculator so clients can see exactly what they’ll pay (HERE).
Our client app even shows the total fees paid for any time period our clients want to review.
2. Beyond the Legal Fiduciary Standard
We follow the highest ethical codes from the CFA Institute and CFP Board—not just the legal, contractual minimum.
3. Salaried Advisors
Our advisors are salaried, removing any incentive to sell products for personal gain.
We’ve built a career path from intern to partner that rewards long-term client care, not short-term sales wins.
4. Customized Investment Decisions
The Gatewood Investment Committee is agnostic to fund companies when selecting investments.
We receive no kickbacks and have no entangling alliances with any investment fund provider.
5. A Culture of Always Doing the Right Thing
Our guiding principle: always do the right thing.
This isn’t new—our founder’s early client letter to my own parents (prior even to my tenure with the firm) proves it’s been in our DNA from day one.
At Gatewood, we’re not just fiduciaries—we’re your long-term partners in building enduring wealth with purpose. No gimmicks, no hidden agendas, and no fake fiduciary practices.
In other words, at Gatewood, we’re the antidote to the Fake Fiduciary. We focus on transparency, ethics, and a client-first culture that ensures you’re always getting the best advice, free from hidden agendas. And that’s how we do things differently.
If you’re ready to experience the Gatewood way for yourself, we’d love to chat. We’re excited to show you what true fiduciary care looks like!
Important Disclosures:
Information and interactive calculators are made available to you as self-help tools for your independent use and are not intended to provide investment, tax, or legal advice. We cannot and do not guarantee their applicability or accuracy in regards to your individual circumstances. All examples are hypothetical and are for illustrative purposes. We encourage you to seek personalized advice from qualified professionals regarding all personal finance issues.
The 10 Reasons Why People Hire a Gatewood Advisor
When considering a financial advisor, clients typically interview just one or two firms. At Gatewood Wealth Solutions, we recognize the importance of making a lasting first impression that aligns with our clients’ core values and expectations. Inspired by insights from financial expert Michael Kitces and Morningstar’s 2023 study “Why Do People Hire Their Financial Advisors?”¹ we’ve refined the top ten reasons our clients choose Gatewood:
Emotional Drivers
Trust & Integrity
Trust forms the foundation of every advisory relationship. At Gatewood, we prioritize transparency and fiduciary responsibility, aiming to ensure our clients feel secure knowing we always place their best interests first.
“The values-driven team of Gatewood Wealth Solutions is motivated, caring, highly competent and personally fueled by character and integrity.” — Dave M., Corporate Executive
Clear and Consistent Communication
We simplify complex financial concepts and maintain proactive communication. Our advisors listen deeply and seek to ensure clients always understand and feel heard throughout their financial journey.
Relief from Financial Anxiety
Managing finances alone can be overwhelming. Gatewood advisors provide confidence by taking the burden of financial complexity off clients’ shoulders, guiding them confidently toward their goals.
“Their unwavering support made a world of difference during such a challenging time. I am profoundly grateful for all they’ve done and continue to do for me.” — Carol S., Corporate Executive 09.20.23*
Financial Expertise
Personalized Investment Guidance
Gatewood offers customized investment advice meticulously aligned with our clients’ long-term objectives, so that decisions are based solely on clients’ best interests and not outside incentives.
“Gatewood Wealth Solutions gives me confidence that my retirement savings are being monitored and managed with MY best interest in mind.” — Gary B., Corporate Executive 09.27.23*
Specialized Problem-Solving
Our advisors are equipped to handle specific financial challenges such as tax optimization, retirement income planning, and estate management. We tailor each solution to address unique client circumstances effectively.
“Their planning services are comprehensive and consider all assets of our family, not just what they manage.” — Tim M., Partner/Attorney 09.22.23*
Proactive Strategic Planning
Life changes rapidly, and Gatewood advisors remain ahead of market cycles, income variations, and unexpected life events, proactively preparing clients to navigate and capitalize on these changes.
Situational Advantages
Personalized, Holistic Financial Plans
At Gatewood, financial planning extends beyond just numbers. We integrate our clients’ personal values, life stages, and aspirations into comprehensive strategies that align financial decisions with life goals.
“The Gatewood team developed an integrated financial and retirement plan that we refined together. I’m pleased to say we are well ahead on our plan!” — Phil P., Retired Corporate Executive 09.20.23*
Local Accessibility and Engagement
With our established presence in St. Louis, Gatewood clients benefit from direct access and face-to-face interactions. Our local roots and active community involvement offer reassurance and familiarity. For clients in the 30+ states outside of the St. Louis Metro Area, we frequently travel for in-person visits.
Tangible Quick Wins
We demonstrate value early by providing immediate, actionable insights and measurable results. Gatewood clients frequently experience beneficial outcomes quickly, reinforcing their decision to partner with us.
Real-Life Client Success Stories
Prospective clients appreciate authentic stories from those who’ve experienced our commitment firsthand. At Gatewood, we regularly share testimonials and case studies illustrating our dedication to client success, fostering confidence before the relationship even begins.
“As Pam and I navigate these retiring years, she and I both derive a rich sense of security knowing that John and the team at Gatewood Wealth Solutions will continue to surround and support her for as long as needed.” — Steve K., Retired Corporate Executive 09.27.23*
At Gatewood Wealth Solutions, our advisors may not address every potential motivator—but we passionately deliver on the ones that align most closely with our clients’ values: trust, clear communication, personalized strategies, and local, accessible expertise. These core areas define why our clients not only choose us initially but remain committed partners for life.
Sources:
¹Morningstar 2023, “Why Do People Hire Their Financial Advisors?” via Kitces
Important Disclosures:
*The statements provided are testimonials by clients of the financial professional as of 7/22/2025. The clients listed have not been paid or received any other compensation for making these statements. As a result, the client does not receive any material incentives or benefits for providing the testimonial. These views may not be representative of the views of other clients and are not indicative of future performance or success.
Investing isn’t one-size-fits-all. At Gatewood Wealth Solutions, we’ve built a tailored approach—The Gatewood Glide—designed to support investors through each stage of their financial journey, from early accumulation to meaningful legacy-building.
Phase 1: Cultivating – The Habit-Builder
Persona: Early-career professional (entry-level), often single, establishing money habits.
Primary Goals:
Develop solid financial habits.
Avoid debt; build credit responsibly.
Start investing and saving consistently.
Recommended Allocation:
Account Type
Allocation
401(k)
100% equities
Emergency Fund
3–6 months (cash in hub account)
Bonds
0%
Alternatives
0%
Planning Tips:
Embrace volatility. You have decades to ride out market fluctuations.
Prioritize aggressive growth potential (e.g., Total Market Index).
No fixed income needed yet—keep it simple and growth-oriented.
Phase 2: Building – The Growth-Engine Household
Persona: Dual-income couples, high earners, on track to wealth accumulation.
Primary Goals:
Maximize contributions to tax-advantaged retirement accounts.
Fund goals: home purchase, family, education.
Explore early wealth transfer or entrepreneurial opportunities.
Recommended Allocation:
Account Type
Allocation
401(k)
100% equities (maximize contributions)
Emergency Fund
6 months (dual-income) or 12 months (single-income)
Balance preservation, growth, and gifting efficiency carefully.
What Sets Gatewood Glide Apart?
The Gatewood Glidepath significantly diverges from traditional target-date funds. Here’s how:
Aggressive early equity exposure: Starting nearly fully invested in stocks (98%) seeking to maximize growth early on.
Higher equity at retirement: Maintains ~70% equity at retirement, significantly higher than the industry average (~50%), seeking to ensure ongoing portfolio growth potential.
Long-term growth-oriented approach: Treating retirement not as the end of growth, but as the start of a new investment horizon.
Final Thoughts: Why Gatewood Glide Matters
At Gatewood Wealth Solutions, our Glidepath isn’t just about reaching retirement—it’s about confidently soaring through it. By prioritizing growth through higher equity allocations, our goal is to enable our clients not just to retire, but to retire well—maintaining their lifestyles, preserving their purchasing power, and pursuing meaningful legacies.
In short, the Gatewood Glide is designed not just for longevity, but for prosperity.
Because retirement shouldn’t mean slowing down; it should mean continuing your ascent.
Ready to Glide?
Connect with our team to start your personalized journey toward financial clarity and confidence.
Important Disclosures:
The opinions voiced in this material are for general information only and are not intended to provide specific advice or recommendations for any individual.
Investing involves risk including loss of principal. No strategy assures success or protects against loss.
This information is not intended to be a substitute for individualized tax advice. We suggest that you discuss your specific tax situation with a qualified tax advisor.
There is no guarantee that a diversified portfolio will enhance overall returns or outperform a non-diversified portfolio. Diversification does not protect against market risk.
Alternative investments may not be suitable for all investors and should be considered as an investment for the risk capital portion of the investor’s portfolio. The strategies employed in the management of alternative investments may accelerate the velocity of potential losses.
Bonds are subject to market and interest rate risk if sold prior to maturity. Bond values will decline as interest rates rise. Bonds are subject to availability, change in price, call features and credit risk
The principal value of a target fund is not guaranteed at any time, including at the target date.
At Gatewood Wealth Solutions, wealth management extends beyond mere numbers—it’s about relationships, trust, and commitment that span generations. Our distinctive Firm to Family™ model isn’t just a slogan; it’s the foundation of how we deliver lasting value across generations.
A Team Built Around You
Unlike traditional models where clients are tethered to a single advisor, Gatewood provides an integrated team of professionals, each with a specific role:
Wealth Advisor: Your primary relationship manager, guiding significant financial decisions and ensuring your overall experience is seamless and attentive.
Wealth Planner: A Certified Financial Planner® responsible for crafting and continuously refining your personalized financial plan, directly aligned with your life goals.
Wealth Coordinator: The organizational anchor who manages administrative details, keeping your financial matters consistently organized and accessible.
Specialists: Extra support for your plan from experienced teammates with deep understanding of specialized and complex topics.
Expertise That Grows with You
Beyond the core Client Care Team, we have a team of specialists in investments, tax, business, and estate planning. These professionals collaborate behind the scenes to address the complexities that come with growing wealth.
Whether you’re navigating a liquidity event, transitioning into retirement, or preparing your estate plan, our in-house specialists at Gatewood team are already in place—ready to step in and support you. No matter your life stage or estate size, the right expertise is readily available.
This approach helps keep your financial strategy on track through life’s transitions and unexpected turns—so you can move forward with greater clarity and confidence.
Tailored Services for Every Stage
We recognize the uniqueness of each client’s financial landscape. Our Client Care Teams are structured to reflect your specific financial complexity:
Private Client Care: For ultra-high-net-worth individuals with complex, multifaceted financial needs.
Client Care Plus: Designed to support high-net-worth families requiring comprehensive, strategic financial management.
Client Care: Catering to clients with essential, yet crucial, financial planning needs.
By aligning our teams precisely with your financial circumstances, we ensure focused attention and optimal outcomes at every life stage.
The Firm to Family™ Advantage
Our Firm to Family™ approach means your relationship extends to the entire firm rather than depending solely on an individual advisor. This method provides:
Consistency: Your financial strategy remains stable and continuous, even if team members evolve.
Comprehensive Expertise: Immediate access to a collective wealth of knowledge from professionals who collaborate to serve your best interests.
Generational Relationships: We aim not just to serve you, but to support your family’s financial health across multiple generations, establishing a legacy of security and growth.
How We Differ from Traditional Advisors
Many wealth management firms operate on a “book of business” or “my client” model, where clients rely exclusively on one advisor for their financial planning. The advisor may fly under the banner of a big national brand, but in reality, that advisor acts as a one-man band.
This traditional approach can create vulnerabilities, particularly if the advisor moves firms, retires, or experiences life changes. At Gatewood Wealth Solutions, we embrace an “our clients” culture, ensuring your relationship is with our entire firm. This commitment means you enjoy seamless continuity, collective expertise, and personalized attention from our dedicated team, free from the disruptions often associated with traditional, advisor-dependent models.
Real Stories, Lasting Impact
Clients frequently highlight the tangible benefits of our comprehensive approach:
“Our relationship with Gatewood Wealth Solutions has evolved over the years right along with our family. From building and protecting our wealth to retirement and estate planning, Gatewood has guided us and enabled our objectives. It’s reassuring to know skilled professionals we trust are working with us to optimize what we have worked for all our lives¹.” — Dr. Boyd C., Retired Corporate Executive
A Client Story: The Parkers’ Journey from Overwhelmed to Empowered
Before partnering with Gatewood, the Parker family—two busy professionals with three children and aging parents—felt stretched thin. Despite solid earnings, they were unsure how to balance college savings, retirement planning, elder care responsibilities, and managing their growing portfolio. Their previous advisor provided only occasional updates and general guidance, leaving them uncertain and reactive.
After engaging Gatewood Wealth Solutions, everything changed. They were introduced to their dedicated Client Care Team, including a Wealth Advisor who listened closely to their goals, a Wealth Planner who developed a dynamic, goal-driven plan, and a Wealth Coordinator who ensured nothing slipped through the cracks.
Behind the scenes, Gatewood’s investment, tax, and estate planning specialists collaborated to build a coordinated strategy. The Parkers refinanced underperforming real estate assets, implemented a multigenerational gifting strategy, optimized their retirement drawdown plan, and established an education trust for their children.
Today, the Parkers say they finally feel in control. They’re no longer juggling disconnected advice—they have a proactive team that meets with them regularly, answers questions before they even arise, and helps them make confident decisions.
Ready to Experience the Gatewood Difference?
If you seek a wealth management relationship built on enduring trust, tailored strategies, and a dedicated team focused on your family’s lasting financial success, we’re ready to start the conversation.
Important Disclosures:
The opinions voiced in this material are for general information only and are not intended to provide specific advice or recommendations for any individual.
There is no assurance that the techniques and strategies discussed are suitable for all investors or will yield positive outcomes. The purchase of certain securities may be required to effect some of the strategies. Investing involves risks including possible loss of principal.
¹ This statement is a testimonial by a client of the financial professional as of 11/13/2023. The client has not been paid or received any other compensation for making these statements. As a result, the client does not receive any material incentives or benefits for providing the testimonial. These views may not be representative of the views of other clients and are not indicative of future performance or success.
There is no guarantee a diversified portfolio will enhance overall returns or outperform a non-diversified portfolio. Diversification and asset allocation do not protect against market risk.
The information provided here is general in nature. It is not intended, nor should it be construed, as legal or tax advice. To determine which strategies or investments may be suitable for you, consult the appropriate qualified professional prior to making a decision.
Tariffs. Tax policy. Trump.
Turn on the news and you’ll be flooded with political noise—but let’s cut through the clutter:
What matters most to your family’s financial future isn’t in Washington, D.C.—it’s within your own four walls.
At Gatewood, we help families shift their focus away from the headlines they can’t control and toward the household habits they can. While income tends to steal the spotlight, spending is the real unsung hero of long-term financial independence. Most financial advisors avoid talking about spending—it can feel too personal, too awkward. They fear upsetting clients by confronting sensitive realities. But not us. We believe in honest conversations because financial discipline today lays the foundation for your family’s future freedom.
Understanding the Budgeting Landscape
Clients often ask us: “How much should I spend on housing?” or “Am I saving enough?”
To help answer these, here’s a comparison of how three well-known frameworks—Dave Ramsey, the CFP Board, and CFA-informed guidance—stack up:
Category
Dave Ramsey
CFP Board
CFA-Informed
🏠 Housing & Utilities
25%
≤ 28%
25–30%
🚗 Transportation
10–15%
≤ 15%
10–15%
🍽️ Food & Groceries
10–15%
10–15%
10–15%
⚕️ Health Care
5–10%
5–10%
5–10%
🎓 Education & Childcare
5–10%
5–10%
5–10%
💳 Consumer Debt
0%
≤ 10%
≤ 10%
💰 Total Debt (incl. housing)
≤ 35–40%
≤ 36%
≤ 36–40%
🎭 Entertainment & Personal
5–10%
5–10%
5–10%
🛠️ Miscellaneous
Included in personal
5–10%
5–10%
🛡️ Savings, Insurance, and Investments
10–15%+
10–20%
≥ 15–20%
💝 Giving & Charity
10% recommended
5–10% (flexible)
5–10% (flexible)
Key Differences:
Dave Ramsey: Strict, debt-focused with a heavy emphasis on giving and zero-based budgeting
CFP Board: Offers guardrails with room to personalize
CFA-Informed: Focuses on principles like discipline, long-term growth, and risk alignment (Ex: Budgeting isn’t about rigid rules—it’s about aligning your resources with your values, goals, and risk tolerance.)
The Gatewood Family Budgeting Guidelines
At Gatewood, we synthesized the best of all approaches and added real-life insight. Here’s our proprietary guide we call The Gatewood Family Budgeting Guidelines:
Category
Gatewood Target (±5%)
🏠 Housing & Utilities
25%
🚗 Transportation
10%
🍽️ Food & Groceries
10%
⚕️ Health Care
7.5%
🎓 Education & Childcare
7.5%
💳 Consumer Debt
0% (yes, zero!)
💰 Total Debt (incl. housing)
25%
🎭 Entertainment & Personal
5%
🛠️ Miscellaneous
5%
🛡️ Savings, Insurance, and Investments
20% (go for more!)
💝 Giving & Charity
10%
A Look Inside Our Home: My Family’s Budget Case Study
We don’t just preach these principles—we live them. Here’s a transparent look at how my family’s real monthly spending lines up with our own guidelines (below). These figures are after our 401(k) and HSA contributions are maximized. As you will see, the Goeddel family is far from perfect! I hope sharing this information and being vulnerable is helpful to you and your family.
Category
Gatewood Guidelines (%)
Actual Family Spending ($)
Actual Family Spending %
Notes
🏠 Housing & Utilities
25%
$8,400
34%
$7,000 mortgage plus extra principal payments; $1,400 bills & utilities
🚗 Transportation
10%
$500
2%
Just gas—no car payments
🍽️ Food & Groceries
10%
$3,300
13%
$2,500 groceries, $600 dining out or delivery, $200 coffee
⚕️ Health Care
7.5%
$500
2%
Out-of-pocket medical
🎓 Education & Childcare
7.5%
$2,000
8%
529 Plan contributions for two kids
💳 Consumer Debt
0%
$0
0%
None!
💰 Total Debt
25%
$7,000
28%
Mortgage
🎭 Entertainment & Personal
5%
$3,400
14%
Amazon, clothes, date nights, personal care, pets
🛠️ Miscellaneous
5%
$1,500
6%
Unplanned monthly expenses
🛡️ Savings, Insurance, and Investments
20%
$3,000
12%
Trust contributions + full insurance suite
💝 Giving & Charity
10%
$2,400
10%
Charitable giving + gifts to family/friends
A Few Highlights
Where We’re Winning
Mortgage is our only debt
Long-term savings and insurance plans are in place
Where We’re Improving
Reducing “Entertainment & Personal” (Amazon!!!) and “Miscellaneous”
Increasing savings beyond the 401(k) closer to 20%
Take Control of Your Financial Future
Financial freedom isn’t found in the headlines—it’s built through intentional habits, month after month. At Gatewood, we help families match their money with their values—so they can create meaningful wealth and lasting legacies.
Ready to align your budget with your future? Let’s talk. We’re here to help.
Important Disclosures:
The opinions voiced in this material are for general information only and are not intended to provide specific advice or recommendations for any individual.
Investing involves risk including loss of principal. No strategy assures success or protects against loss.
Dave Ramsey is not affiliated with or endorsed by LPL Financial and Gatewood.
When markets drop sharply—like they did in response to the latest Trump tariff announcements—emotions run high, headlines swirl, and investors often make costly decisions. We get it. Downturns feel uncomfortable, especially when they’re fast, steep, or prolonged.
But here’s what we know from decades of managing wealth through every kind of market cycle: the worst days in the market are often immediately followed by the best. Panic may feel natural—but it’s rarely profitable.
At Gatewood Wealth Solutions, we don’t just react to volatility. We prepare for it. That’s why every client benefits from our time-tested approach we call Fortress Gatewood—a strategy purpose-built to keep you Bear Market Ready.
A Strategy Built for Uncertainty
Rather than try to predict the unpredictable, Fortress Gatewood is designed to weather storms, seize opportunities, and help you avoid panic-driven mistakes. It’s not just a mindset—it’s a structured plan built around time segmentation that gives each dollar a purpose and timeline:
Moat Ring 1: Cash (Immediate Preservation)
We recommend clients hold at least 2 years of spending in cash or cash alternatives. This liquidity buffer is your first line of defense—so you don’t have to sell investments during a downturn just to fund your life.
Moat Ring 2: Fixed Income (Mid-Term Stability)
We allocate 5–8 years of spending in high-quality fixed income. Bonds act as a second moat, with a goal of offering stability and income while giving your equities the time they need to rebound.
Moat Ring 3: Equities (Long-Term Growth)
The rest of your portfolio is positioned for growth, invested in globally diversified equities with a 7–10 year time horizon. This long view helps you stay focused on your goals—not the day-to-day headlines.
Why This Works—Even in the Worst of Times
Here’s what history tells us about market declines and recoveries:
Dot-Com Crash (2000–2002): -49.1% decline | 7.2 years to full recovery
Global Financial Crisis (2007–2009): -56.8% decline | 5.5 years to recovery
COVID-19 Crash (2020): -34% decline | Full recovery in ~6 months
2022 Bear Market: -27.55% | Recovery still underway
With 2 years of cash and 5–8 years of bonds, our clients don’t need to tap into their equity investments during downturns. That means they can remain confidently invested—giving their portfolios the opportunity needed for recovery and growth potential.
Why It Matters Now
In times like this, when fear creeps in and markets swing wildly on breaking headlines (even false ones), our clients know they’re not at the mercy of the market. They have a strategy, a plan, and a team. Rather than letting complacency take root during the good times at all-time market highs, they set aside profits to strengthen their defenses.
They’re not guessing. They’re prepared.
The Gatewood Difference
While others try to time the market or soothe with empty platitudes, we provide clarity, structure, and a strategy built with a goal to endure. Fortress Gatewoodhelps you weather volatility, stay aligned with your long-term goals, and build lasting wealth with confidence.
Because we believe your financial future deserves more than just hope—it deserves a fortress.
Important Clarification on Life Stage Strategy
Fortress Gatewood strategy is built around aligning your portfolio with your personal time horizon, income needs, and life stage. While the 2 years of cash and 5–8 years of bonds approach is ideal for clients in or near retirement—who are actively drawing from their portfolio—it’s not a one-size-fits-all model.
For younger clients who are still in their earning and accumulation years, we typically recommend a higher allocation to equities and lower levels of cash and bonds, since their income covers current expenses and their investment time horizon is longer. That said, maintaining strategic cash reserves (typically 3–6 months of living expenses) is still critical for emergencies and flexibility.
The core principle remains: structure your portfolio so you don’t need to sell during a downturn. Whether you’re accumulating or withdrawing, Fortress Gatewood adapts to give you confidence and preservation—tailored to your life stage.
Ready to Build Your Financial Fortress?
If you’re tired of reacting to markets and ready to plan with purpose, let’s talk. Our team can help you build a resilient strategy—one that’s designed with a goal to keep you confidently invested through whatever the future holds.
Contact us today to see how Fortress Gatewood can support your goals, your confidence in the long-term, and your family’s financial future.
When it comes to investing, simplicity and discipline often outperform complexity and constant tinkering. Few voices in financial planning have championed this notion more effectively than Nick Murray, one of the most respected minds in wealth management. His philosophy centers on long-term equity investing, behavioral discipline, and the idea that financial advisors are coaches, not market forecasters.
At Gatewood, we embrace many of these foundational principles while adding our own personalized approach to support our clients’ goals in building enduring wealth aligned with their values and purpose.
Nick Murray’s Core Principles of the “Ideal Portfolio”
Equities Are the Best Path to Long-Term Wealth
Murray firmly believes that stocks are the only reliable way to outpace inflation and generate real wealth over time. While cash and bonds may offer short-term stability, their purchasing power erodes in the long run. A well-constructed equity portfolio, in contrast, provides access to the enduring growth of businesses and economies across the globe.
Diversification Reduces Risk
Although equities are central to a strong portfolio, diversification across industries, geographies, and asset classes helps buffer against sudden market shocks. The goal? Avoid letting any single event or sector derail your long-term plan.
Bonds Have a Role—But a Limited One
According to Murray, a traditional 60/40 “balanced” portfolio is not optimal for long-term investors. Bonds, he argues, primarily serve as a psychological cushion. For those with a lengthy time horizon, over-allocating to bonds can actually increase the risk of running out of money in retirement. The risk of a loss of purchasing power is often much greater than the risk of short-term market volatility.
Investor Behavior Matters More Than Portfolio Construction
Even the best-designed portfolio can fail if an investor succumbs to panic. Murray emphasizes that market volatility is not the true enemy—emotional decisions are. Remaining invested through bear markets is the key to compounding wealth.
No Market Timing—Ever
Attempting to forecast short-term market movements is a fool’s errand, says Murray. Rather than chasing trends or reacting to market noise, investors should rely on a disciplined, repeatable process that keeps them invested for the long haul.
Retirees Need a High Allocation to Equities
One of Murray’s more controversial stances is that retirees should still hold significant equity exposure. Why? Because the greatest threat in retirement is inflation. If a retiree’s portfolio does not grow over time, their purchasing power diminishes—often severely—in the later stages of retirement.
How Gatewood Builds On Murray’s Principles
Purpose-Driven Investing
Wealth is personal. Every portfolio we construct at Gatewood aligns with our clients’ values, goals, and long-term vision. Rather than defaulting to cookie-cutter strategies, we develop personalized allocations for business owners, high-net-worth families, and individuals navigating complex financial scenarios. Your portfolio aligns with your overall financial plan and your personal preferences.
A Systematic, Process-Driven Approach
We take the behavioral aspect of investing seriously. While discipline is crucial, relying on willpower alone is risky. Instead, we employ a structured, repeatable process that helps clients avoid emotional pitfalls—particularly during turbulent markets.
Enhancing Diversification With Alternative Strategies
Equities remain the core of our portfolios, but we also incorporate alternative investments and tax-optimized strategies to help mitigate risk and enhance long-term returns. This added layer of diversification complements Murray’s model while adapting it to today’s investment landscape.
Planning for the Transition to Retirement
Rather than defaulting to a blanket recommendation for high equity exposure, we craft personalized withdrawal strategies that consider your income needs, tax exposure, and continued growth potential. A well-constructed equity portfolio provides access to the enduring growth of businesses and economies across the globe.
Data-Driven Risk Management
Discipline matters, but data does too. We use real-time financial modeling and stress testing to keep our clients prepared for the unexpected. This helps keep both your portfolio—and your peace of mind—intact, even in worst-case scenarios.
The Bottom Line: Principles + Process = Success
Nick Murray’s philosophy offers a timeless foundation for building long-term wealth. However, execution matters as much as the theoretical framework. At Gatewood, we pair Murray’s principles with our own strategic process—one designed to guide you through market ups and downs with confidence.
Long-term investing is simple, but that doesn’t mean it’s easy. If you’re looking for a financial partner who blends the discipline of a seasoned advisor with the personalization that real families and businesses need, we’d love to help. Let’s develop a plan that aligns with your purpose, your goals, and your future.
Ready to Take the Next Step?
If you’re ready to explore how these principles can translate into real-life wealth strategies for you or your business, schedule a conversation with Gatewood today. We’re here to help you build, protect, and maximize your wealth—so you can focus on living the life you’ve envisioned.
Important Disclosures:
The opinions voiced in this material are for general information only and are not intended to provide specific advice or recommendations for any individual. All performance referenced is historical and is no guarantee of future results. All indices are unmanaged and may not be invested into directly.
Investing involves risk including loss of principal. No strategy assures success or protects against loss.
There is no guarantee that a diversified portfolio will enhance overall returns or outperform a non-diversified portfolio. Diversification does not protect against market risk.
The economic forecasts set forth in this material may not develop as predicted and there can be no guarantee that strategies promoted will be successful.
Government bonds and Treasury bills are guaranteed by the US government as to the timely payment of principal and interest and, if held to maturity, offer a fixed rate of return and fixed principal value
Bonds are subject to credit, market, and interest rate risk if sold prior to maturity. Bond values will decline as interest rates rise and bonds are subject to availability and change in price
Alternative investments may not be suitable for all investors and should be considered as an investment for the risk capital portion of the investor’s portfolio. The strategies employed in the management of alternative investments may accelerate the velocity of potential losses.
At Gatewood, we’ve spent decades crafting an experience so personal and comprehensive that it can’t be easily copied. We believe in aFirm-to-Family™ model where relationships span generations, backed by in-house investment management, industry-leading technology, and a genuine commitment to excellence and independence. Below, I’ll break down exactly how we stand apart—and why so many families value our insight into their long-term financial well-being.
Competitor Comparison – What Sets Us Apart
Feature
Gatewood
Typical Advisory Services Firm
Client Ownership
Firm-to-Family™ Model (Clients belong to the firm)
Advisor-Owned (Each advisor runs their own book)
Investment Management
In-House
Mostly Outsourced
Cash Management
Real-Time Dynamic Planning
Static One-Time Planning
Technology Spend
Industry-Leading
Minimal Investment
Advisor Age & Continuity
Multigenerational Team
Advisors Nearing Retirement
Market Risk Management
Cash Buffers, Profit-Taking
“Stay the Course” Approach
Product Sales
No Proprietary Products
Often Push Own Products
Firm Independence
No Private Equity
Many Firms Sell to PE
1. One Firm, One Family – Firm to Family™ vs. Advisor-to-Client
“Most firms operate under an advisor-to-client model, where your financial success hinges on one individual. If that person retires or leaves, you’re often left starting over. We do it differently.” – John Gatewood, CFP®, CLU®, Founder & Director of Advisor Development
True Client Ownership by the Firm
Unlike many firms, we don’t function as a set of individual advisors, each claiming their own “book of business.” Every Gatewood client is a client of the entire firm, ensuring smoother transitions and consistent care.
Dedicated Client Care Team
Instead of chasing a single busy advisor, each Gatewood family works with a specialized Client Care Team, including:
A Wealth Advisor as your relationship manager
A CFP® Wealth Planner to integrate every aspect of your financial life and provide excellent advice
A Wealth Coordinator to manage administrative details and daily service requests
Consistent Policies & Seamless Transition
This firm-wide approach standardizes the client experience. If one of your advisors steps away, the rest of the team knows you and your family intimately, ensuring continuity and confidence.
Why competitors struggle to replicate this:
They often operate under big umbrella brands, with disparate advisors who follow different strategies. Shifting to a uniform Firm to Family™ model requires a massive cultural overhaul—no easy feat.
2. In-House Investment Management – No Outsourcing, No Middlemen, No Conflicts
“We don’t outsource your portfolio to an external manager. Our Investment Committee makes decisions internally—so you can talk directly to the people managing your money.” – Christopher Arends, CFA®, CMT®, CAIA® , Chief Investment Officer
Proprietary Strategies
At Gatewood, all investment strategies are managed in-house, backed by a blend of technical analysis, quantitative trends, and daily research. We can trim profits when markets peak, maintain strategic cash reserves, and adapt quickly to shifts—all with your goals in mind.
Direct Access to Decision-Makers
Many firms separate the client from the people who actually pick stocks or structure portfolios. Not here. You have direct access to our Investment Committee to better understand the rationale behind each investment decision. This is your money, not ours. You deserve to deeply understand how we are acting on your behalf.
Why competitors can’t do this:
Either they outsource to third-party managers, or they lean on a centralized, far-off department. Both limit flexibility and create barriers to true personalization. Oftentimes, this comes with conflicts of interest and entangling relationships with fund companies. We believe keeping everything in house is essential to acting as a true fiduciary for the families and businesses we serve.
3. The Cash Hub Account & Dynamic Financial Planning – Smarter Retirement Income
“One of the biggest financial mistakes people make is selling in a downturn. Our Cash Hub approach helps you avoid that trap.” – Christina Shockley, JD, CFP®, Partner & Chief Planning Officer
Strategic Cash Reserves
We generally recommend holding 6 to 30 months’ worth of expenses—depending on one’s life stage and market conditions—to avoid forced selling during downturns. This “Cash Hub” strategy is the backbone of our planning process. Our Investment Committee sets policy for our entire firm quarterly to ensure we are consistently preparing for market downturns.
Dynamic Adjustments
We don’t set it and forget it. Life changes constantly, so our team adjusts your cash reserves in real time. Whether you’re buying a home, funding college tuition, or facing unforeseen events, we integrate new information into your plan continuously.
Why competitors can’t do this:
Some advisors push clients to invest every spare dollar (that’s how they earn fees) and rely on lines of credit for liquidity. Others do static, one-time plans that never get updated. Without ongoing, interactive planning, maintaining an optimal cash buffer is nearly impossible leaving many families unprotected for the next bear market.
4. Industry-Leading Technology Investment – A Major Barrier to Entry
“Our tech stack synchronizes planning, trading, and operations in real-time. That means no detail falls through the cracks.” – Clayton Feldman, CFA®. Director of Operations
Accountability & Transparency
Our clients can see their investment performance (net of fees), benchmarks, and fees in the Gatewood app. This should be the industry standard, but most advisors hide from this basic accountability. We believe transparency builds trust and our clients deserve to have this critical information at their fingertips.
Advanced Client Portal & Tech Stack
We offer full transparency, including after-fee performance reporting, trading activity, and tax impacts. Because our system integrates with your financial plan continuously, you see real-time progress rather than an annual snapshot.
Real-Time Adjustments
You can explore life changes—like buying a second home or altering retirement timelines—and instantly see how each decision affects your broader plan, thanks to our integrated technology.
Why competitors can’t do this:
High-level tech requires substantial investment in software, training, talent, and maintenance. Many firms see technology as a cost to cut, rather than an engine for delivering dynamic planning. We ensure our advisors and clients have robust tools, especially relating to AI capabilities.
5. Multigenerational Team – Long-Term Advisor Continuity
“With advisors ranging from seasoned specialists to new talent, we’re building a legacy of leadership that can serve you and your children for decades.” –Aaron Tuttle, CFA®, CFP®, CLU®, ChFC®, Chief Executive Officer & Partner
Future-Proofing Your Relationship
The average advisor in the U.S. is close to retirement age¹. At Gatewood, we actively recruit and develop younger advisors to ensure someone will always be here for your family’s long-term needs.
Mentorship & Development
From day one, our new advisors learn the ins and outs of our Firm to Family™ philosophy. By the time they’re leading relationships, they already know your family’s preferences and history.
Why competitors can’t do this:
Many haven’t invested in a robust talent and training pipeline. They rely on quick hires instead of cultivating advisors who fully understand their firm’s vision—or your family’s story. Our Advisor Career Path is both thorough and forward-thinking, allowing us to recruit and retain the best in the industry to serve our clientele.
6. Behavioral Economics & Bear Market Readiness – More Than Just “Stay the Course”
“It’s human nature to want to sell when things look grim. We’ve built structural guardrails—like cash buffers—to help clients stay disciplined.” –Brian McGeehon, MAcc, CFA®, CLU®. Partner & Chief Financial Officer
Equity-Focused, Cash-Backed Philosophy
We draw on insights from top financial minds and real-world experience, emphasizing equities for long-term growth potential while strategically using cash to avoid panic selling when markets dip.
Proactive vs. Reactive
Saying “ride it out” is easy, but many firms stop there. We don’t just talk about discipline; we support it with a systematic rebalancing process, profit-trimming, and well-maintained cash reserves.
Why competitors can’t do this:
They often default to cookie-cutter allocations (like 60/40 portfolios) that can lag in both bear and bull markets. Some may mention ‘behavioral coaching,’ but without tangible processes in place, it’s often an empty promise and certainly not a practice.
7. Process-Driven, Not Product-Driven – A True Fiduciary Model
“We don’t sell proprietary funds or push insurance products. We’re consultants, not product distributors.” – Jared Freese, CFP®, CLU®, CEPA, ChFC®, Wealth Advisor Manager
No Conflicts of Interest
Our compensation is straightforward advisory fees—nothing else. We’re not incentivized to push certain funds or policies. Every decision aims to benefit you, not boost a hidden commission. We publicly share our fee schedule.
Goals-Based Planning
We use a goals-based planning framework (more commonly known by our clients as the “Three Buckets”) to categorize assets by personal risk, market risk, and aspirational risk. That way, every dollar works toward a purpose aligned with your unique goals and comfort zone.
Why competitors can’t do this:
Even some “fiduciary” firms still earn commissions from certain products, like annuities. Embracing a purely process-driven model means giving up those additional revenue streams, which many traditional firms find hard to do. Our industry is full of firms claiming a fiduciary status, yet the main goal is pushing product. Doing the right thing is an easy differentiator, which we wish was not the case.
8. Commitment to Long-Term Independence – No Private Equity Sellout
“We’re structured to last for generations. Our focus on independence means client interests always come first.” –John Gatewood, CFP®, CLU®, Founder & Director of Advisor Development
Designed for Decades
We have no plans to sell Gatewood to private equity—now or in the future. Our ownership framework ensures consistent leadership and philosophy, so the values you trust today remain in place for the long haul. Our firm is owned privately by the following people:
Aaron Tuttle, Partner & CEO
Brian McGeehon, Partner & CFO
Christina Shockley, Partner & CPO
Dan Goeddel, Partner, & COO
Chris Arends, Partner & CIO
Client Interests First
Without external investors pushing for higher margins, we can concentrate on what truly matters—your confidence, your growth, and your legacy. As private equity invades the wealth management space, we will maintain our independence.
Why competitors can’t do this?
Private equity buyouts are common in wealth management as most retiring advisors have not built a team and succession plan internally. After an acquisition, decisions often become bottom-line-driven rather than client-centric. Once independence is sold, it’s nearly impossible to get it back.
The Gatewood Difference
Our structural, philosophical, and process-driven edge permeates every facet of Gatewood—from the first conversation we have to the way we nurture relationships with your children and grandchildren. It’s not just a marketing pitch; it’s a profoundly ingrained mode of operation designed with the goal to safeguard and grow your wealth.
Ready to Experience a Different Kind of Wealth Management?
At Gatewood, we manage more than money—we build relationships that stand the test of market cycles and generational shifts. If you want consistent, sophisticated guidance free from hidden agendas, we’re here to help.
Let’s talk about your goals and how our Firm to Family™ model can help you pursue them—today and for decades to come.
Rebalancing a portfolio may cause investors to incur tax liabilities and/or transaction costs and does not assure a profit or protect against a loss. (28-LPL)
Asset allocation does not ensure a profit or protect against a loss. (34-LPL)
The CFA® Designation – A Hallmark of Excellence
Are you familiar with the CFA® designation?
The Chartered Financial Analyst (CFA®) designation is considered the gold standard in the field of investment analysis and portfolio management. It is globally recognized and given by the CFA Institute, validating an individual’s competence and integrity in investment management. It signifies a rigorous course of study and a commitment to the highest ethical standards.
At Gatewood Wealth Solutions, our team includes CFA® credentialed investment professionals bring expertise and credibility to our clients’ investment strategies.
Not All Strategies are Created Equally
In the realm of financial advisory services, not all strategies are created equal. While many advisors opt to delegate investment management to outside money managers or rely on predetermined strategies within their firms, others take a more passive approach by simply allocating funds to passive or index funds and ETFs, often without active portfolio management tailored to the individual’s total asset mix and risk profile.
At Gatewood Wealth Solutions, we take a different approach. We use the CFA® Goals Based Planning Methodology for Portfolio Management in which a client’s assets are first categorized into three different buckets based upon the type of risk they face.
This approach allows us to provide personalized investment strategies that align with our clients’ needs and aspirations, rather than adopting a one-size-fits-all approach.
Let’s break down each bucket:
The Personal Risk Bucket
Purpose:
The first bucket is for low risk liquidity. It helps us make sure we have enough cash so we can weather any economic storm. We typically recommend 6-30 months of cash depending upon one’s life stage. This bucket is designed to cover essential needs and core lifestyle expenses. It’s the foundational component of one’s wealth and aims to ensure that even in adverse market conditions, an individual or family can maintain a basic standard of living without having to liquidate assets at the wrong time.
Asset Types:
Typically, this bucket includes assets with low volatility and risk: cash, high-quality short- to intermediate-term bonds, fixed annuities, and other conservative assets. It also includes one’s primary residence.
Risk Profile:
The focus here is on preservation of principal and liquidity, so assets in this bucket generally have minimal exposure to market downturns. The expected return of these assets is below inflation.
The Market Risk Bucket
Purpose:
The market risk bucket is essentially your “core retirement bucket”. It’s the net present value of all the cash you’ll need in retirement. The goal is not preservation of principal, but preservation of purchasing power. Inflation is best hedged with a diversified investment portfolio. The goal for this bucket is meant for generating returns that will outpace inflation and grow wealth over time.
Our aim with this bucket is to keep up with the benchmarks rather than try to drastically outperform the market. This way, as families navigate their way through retirement, education, and other life goals, their capital account can keep up with the growth of these expenses. It addresses the need for long-term financial security beyond just the essential needs covered in the personal risk bucket.
Asset Types:
This bucket contains a diversified mix of assets that include equities, longer-term bonds, mutual funds, ETFs, and other traditional investment vehicles.
Risk Profile:
This bucket has a moderate to high risk, with the understanding that market fluctuations can impact its value in the short to medium term. However, over longer periods, it’s expected to provide positive real returns. The expected return is above inflation.
The Aspirational Risk Bucket
Purpose:
Anything in excess of the first two buckets we consider aspirational. This is the “swing for the fences” bucket. The goal is to achieve substantial or outsized returns that greatly exceed the market and can move the individual up the wealth spectrum. However, it should be money that an individual can afford to lose without affecting their basic standard of living or long-term financial security.
Asset Types:
These are illiquid assets like a business or real estate, or concentrated assets like a single stock or equity compensation. It also includes high-risk, high-reward investments like startups, speculative stocks, and hedge funds.
Risk Profile:
This bucket is high risk, and there’s a significant chance of loss. The expected return is to greatly exceed the market and inflation.
Putting It All Together
What is our ultimate strategy with these buckets when helping clients pursue financial independence?
We first want clients to enter retirement with no debt, their homes fully paid for, and enough cash in their personal risk bucket to weather any economic storm and insulate their portfolios from being liquidated at the wrong time.
Next, we want their market risk bucket fully funded with the net present value of all their future cash needs in retirement invested in a diversified portfolio that when stress-tested they have a 90% or better chance of never running out of money.
Anything in excess of this bucket can be invested for legacy planning or a cause that is important to them.
It is important to remember that “wealth is made through concentration but preserved through diversification”.
Conclusion
The beauty of this approach is in its intuitive separation of assets based on their purpose and risk. By allocating wealth across these three buckets, individuals can ensure they’re covered for basic needs, have a strategy for long-term growth, and can pursue high-reward opportunities without jeopardizing their fundamental financial security.
At Gatewood Wealth Solutions (GWS), we understand that financial planning is more than just numbers on a page; it’s the roadmap to your dreams, security, and legacy. It’s about the confidence that comes from knowing you’re prepared for the future, the excitement of seeing your goals within reach, and the comfort of knowing you’re not alone in this journey.
At Gatewood Wealth Solutions, we are committed to providing you with the highest level of personalized financial planning services. We believe in building a secure financial future for every client, no matter the size of your investment with us.
Why Our Planning is Invaluable:
Embarking on the path to financial freedom can be daunting, but with GWS, you’re not just getting a service; you’re gaining a partnership that cherishes your aspirations as much as you do. We charge a planning fee for accounts under $500,000 because the depth and breadth of our work necessitate it. This fee enables us to dedicate the necessary resources to craft a financial plan as unique as you are, ensuring we can operate at the highest standards of service and expertise. We invest in your future so that you can enjoy the present, secure in the knowledge that every aspect of your financial well-being is being meticulously managed.
Our commitment is to provide you with a personalized financial plan that includes retirement planning, insurance management, investment strategy, cash flow optimization, tax efficiency planning, estate planning, education funding, and debt management. These comprehensive services are designed to bring you closer to your financial goals, no matter the complexity of your needs.
Client Stories of Success:
Gatewood Wealth Solutions was founded in 1981, and since then, we have had the privilege of witnessing numerous success stories by being a steadfast guide and support for our clients during pivotal life events. We have navigated them through both challenging and prosperous times, tackled complexities, simplified matters, and stood by their side during moments of adversity and satisfaction.
Please click the link below to see profiles of clients we have served:
Our fee structure is designed to reflect the value and expertise we bring to your financial life, especially for clients with account balances under $500,000. We have implemented a financial planning fee which is composed of a $3,000 upfront fee and a $1,500 annual fee for accounts below $200,000, and a $3,000 upfront one-time fee for accounts between $200,001 and $500,000.
Here are the key reasons why this fee model is beneficial for you:
Comprehensive Planning: We undertake an in-depth analysis of your financial situation, including retirement planning, investment management, and more, to create a plan that is as unique as your fingerprint.
Breadth of Expertise: Our team of Certified Financial Planning® professionals and other specialists is equipped to manage complex financial situations, offering advice on tax efficiency planning, estate planning, and other specialized areas.
Personalized Attention: Your dedicated Wealth Planner ensures that your individual needs are met with the utmost care and attention.
Continual Monitoring and Adjustment: Financial landscapes change, and so do your life circumstances. Our ongoing fee allows us to proactively adjust your financial plan to align with these changes, ensuring you remain on course to achieve your goals.
Resource Allocation: The fee ensures that our firm can continue to allocate the necessary resources and tools that facilitate the high-quality services you deserve.
A Fair Model: For accounts under $500,000, the cost of providing in-depth financial planning services can exceed the income from typical asset-based advisory fees. Our model allows us to offer these services at a break-even or a mild profit, maintaining the sustainability of our high-caliber advisory service.
Your Partner at Every Step:
We understand that fees are an important consideration. This is why we want to be upfront about the costs associated with managing your wealth. Your trust in us is paramount, and we strive to ensure that every dollar you invest in our services brings you value, security, and confidence your financial goals and dreams can be realized.
Our commitment to your financial well-being is unwavering, and we invite you to discuss with us how our comprehensive advisory services can make a difference in your life.
Thank you for your understanding and trust. We are here to help you navigate your financial journey with confidence and clarity.
At Gatewood Wealth Solutions, we prioritize empowering our clients with robust financial strategies, including effective cash management to weather market uncertainties. Understanding the importance of maintaining liquidity during bear markets while remaining confidently invested for the long-term, we review and update cash needs regularly. Here’s how we determine appropriate emergency reserves tailored to different life stages using our Gatewood Rules-of-Thumb:
Cash Management: Pursuing Stability During Market Fluctuations
The primary strategy is to maintain sufficient cash reserves for liquidity needs, especially during bear markets. By holding targeted cash reserves during one’s financial journey, individuals can mitigate the risk of selling investments during down markets and remain confidently invested for the long-term.
Determining Emergency Cash Reserves by Life Stage
Emergency reserve targets are based upon an individual’s life phase and total monthly expenses.
We follow the Gatewood Rules-of-Thumb below for the number on months’ worth of total household expenses one should keep in cash:
Life Phase 1 – Early-Career Accumulation (3-6)
Life Phase 2 – Mid-Career Accumulation (6-18)
Life Phase 3 – Late-Career Nearing Retirement (12-24)
Life Phase 4 – Retirement Income Distribution (18 – 30)
We then determine one’s near-term lump sum expense needs. These include significant financial commitments, such as making a down payment on a new house, buying a new car, funding a home renovation project, or covering tuition fees for a child’s education.
Calculating the Cash Total Target
To determine the total cash target, we assess:
Emergency Reserves (3-30 Months’ Expenses – Life Phase Based)
+ Near-Term Lump Sum Expense Need (0-24 Months from Now)
= TOTAL CASH TARGET
Conclusion
By targeting emergency cash reserves according to your life stage and financial needs, we aim to provide investor confidence during economic uncertainties. Contact Gatewood Wealth Solutions today to explore how we can tailor a cash management plan to align with your specific financial goals and aspirations.
Important Disclosures:
The opinions voiced in this material are for general information only and are not intended to provide specific advice or recommendations for any individual.
Aaron Tuttle, CFA®, CFP®, CLU®, ChFC®
Chief Executive Officer
INTRODUCTION
At Gatewood Wealth Solutions (GWS), our journey is defined by more than just financial success—it’s about fostering a culture that inspires growth, integrity, and resilience. At GWS, culture isn’t just a buzzword—it’s the heartbeat of our organization.
But how did we arrive at this ethos? Let’s take a stroll down memory lane to uncover the origins of our distinctive culture and the birth of the GATORS. Our journey towards cultivating a vibrant and values-driven culture began with the passion and dedication of our founder, John Gatewood. He instilled in us a commitment to excellence, integrity, and continuous improvement.
ORIGINS OF THE GATORS
Our founder, John Gatewood, had a keen eye for detail and an unwavering commitment to excellence. When he corrected errors or provided guidance, it became known as being “Gatored.” This dedication to improvement laid the foundation for our core values, which would later be encapsulated in the acronym GATORS.
CRAFTING THE GATORS
As the firm’s ownership changed hands, there was a collective desire to formalize our values. Thus, the GATORS were born—a set of guiding principles that reflect our commitment to excellence, trust, ownership, resilience, and seeking sustainable solutions. These values aren’t just words on a page; they’re the fabric of our culture, shaping how we interact with each other and serve our clients. From leadership to frontline, every team member is measured by these values.
GROWTH – is on the other side of adversity: Commit to a lifetime of learning and becoming a better version of you, both personally and professionally. Becoming comfortable can lead to complacency, push yourself outside of your comfort zone and embrace change.
ATTITUDE – is an expression of your values, beliefs, and expectations. Make it great: Be quick to admit mistakes and take corrective action. Be willing to give and receive positive and constructive feedback. Be responsible for your words and actions.
TRUST – is earned over 1,000 actions but lost in 1: How consistently do I keep my promises and act with honesty in all situations. Do I demonstrate reliability over time and am I willing to take responsibility for my actions. Am I transparent with my fellow team members?
OWNERSHIP – because you are more than your job title. To the client, you are the company: You are responsible for learning, doing, improving, and advancing your own career. You are responsible to know and follow GWS policies and procedures. No one is above any job, if something needs to be done, do it. Don’t make it someone else’s responsibility.
RESILIENCE – never give up! When you fall 7 times, get up 8 times. How effectively do I handle unexpected challenges and maintain a positive outlook? How determined am I to keep trying despite obstacles and failures?
SOLUTIONS – not answers: When faced with an obstacle, seek the solution to the problem, not just an answer that provides a temporary resolution.
WHY IT MATTERS
Our culture isn’t just about us—it’s about our clients and our team members. For our clients, it means entrusting their financial futures to a team that embodies integrity, resilience, and a relentless pursuit of excellence. For our team members, it means being part of a workplace where they feel valued, empowered, and inspired to make a positive impact.
LEARN IT! LIVE IT! DEFEND IT!
At GWS, our culture isn’t just a set of guidelines—it’s a way of life. We breathe life into our values, defending them fiercely and embodying them in everything we do. By embracing the GATORS, we not only create a better workplace but also deliver superior service to our clients.
As we continue to uphold the legacy of excellence and integrity that defines Gatewood Wealth Solutions, we invite you to join us on this journey. Learn it. Live it. Defend it. GATOR up!
At Gatewood Wealth Solutions, our philosophy is centered around providing personalized and proactive financial guidance for our clients.
In our experience, as clients’ net worth builds, so does their financial complexity. Given this relationship — and recognizing the importance of navigating various needs based on specific life circumstances — we carefully divide our clients into three groups:
Private Client Care: Ultra-high net worth, ultra-high financial complexity.
Client Care Plus: High net worth, high financial complexity.
Client Care: Average net worth and financial complexity.
Within these segments, we designate specific Client Care Teams to serve a particular number of families, so they can familiarize themselves with typical client needs within those segments. This also helps ensure that no financial plan or investment portfolio is ever reliant on just one person. If something ever happened to one of the advisors — whether retirement, promotion, death, or any other unforeseen circumstance — there would always be another team member familiar with the client’s goals, objectives, and moving pieces to step in and manage their account moving forward.
While some firms take the traditional, one-client-to-one-advisor approach, we set the standard on a true family-to-firm approach. This continuity plan ensures we can deliver on our promises to the families we serve for generations to come.
Client Care Team structure
As a Gatewood client, you receive an on-call Client Care Team tailored to your needs and aligned to your segment. Each member of the team specializes in a particular area related to your account, and all team members work together so that no stone is left unturned when it comes to keeping you on track towards reaching your goals.
While your Wealth Planner is your day-to-day contact, you also have at least three other team members working behind the scenes at all times on your account, not to mention our specialists who can be called in at a moment’s notice to advise as needed.
Wealth Planner: Navigating Your Financial Future
Your Wealth Planner is your family’s personal Certified Financial Planning professional. The CFP® designation demonstrates their proficiency in financial planning, risk management, investment, tax efficiency, retirement, and estate planning advising. They serve as your trusted guide to create and maintain your personalized financial plan that aligns with your goals and aspirations, going beyond simply providing day-to-day services. He or she will be your go-to for most questions!
While the Wealth Planner focuses on your financial strategy, the Wealth Advisor strives to make your client care journey with Gatewood is nothing short of exceptional, especially during times of crucial or complex life decisions. They are dedicated to enhancing your overall experience with the firm, ensuring that every interaction with Gatewood reflects our commitment to excellence.
Your Wealth Planner is supported by a dedicated Wealth Coordinator who takes care of the administrative details of your accounts, from information updates to paperwork. They are the glue that holds the team together, and they work tirelessly to ensure your family has its financial details covered.
Specialists: Providing Experienced Account Support
Our specialists are always ready to provide nuanced knowledge to your family precisely when you need it. Whether you need advice from the Gatewood Investment Committee, a complex strategy from our tax and estate planning specialists, a consultation for employer sponsored retirement plans, or business owner exit planning, we’ll bring in just the right specialist from our team of advisory professionals.
Gatewood Investment Committee: Overseeing and Optimizing your Portfolio
The Gatewood Investment Committee works behind the scenes every day to ensure we’re positioning your investments in a way that helps you pursue your goals. Be sure to tune into our Monthly Market Insights videos to hear their transparent take on the market!
Educational Excellence and Advanced Credentials
At Gatewood, we pride ourselves on the exceptional educational background and advanced credentials of our team members. With a roster that includes MBAs, MAccs, MSFs, MSFSs, JDs, and a suite of distinguished certifications such as CFA®, CFP®, CPA, CEPA®, CMT®, and CAIA®, our professionals bring a depth of knowledge and a breadth of expertise to the table.
In addition to years of experience, this wealth of education and certification translates into a discerning eye for detail and a comprehensive approach to financial strategy. As a client, you benefit from our team’s informed guidance and ability to create sophisticated solutions to meet the complexities of today’s financial landscape.
Gatewood Culture
At Gatewood Wealth Solutions, our culture isn’t just about serving clients; it’s also about nurturing our team members’ growth so they can continue to provide excellent service for years to come. We prioritize a supportive and empowering environment where every individual is encouraged to thrive personally and professionally. This commitment to our team’s well-being fuels their dedication to delivering nothing short of exceptional client experiences, making our culture the driving force behind our success.
Our Commitment to Your Family
Our team structure is designed to ensure that, regardless of life’s changes, you have a consistent, knowledgeable, and dedicated group of professionals ready to support you. As your life evolves, so does our service, adapting to provide the relevant expertise that your situation demands.
If you have any questions about your own Client Care Team structure, please reach out to your Wealth Planner. Not only are we passionate about your success, but we’re also deeply committed to excellence, continually striving to get better, and staying competitive. We will always go the extra mile for our clients and our teammates!
Important Disclosures:
The opinions voiced in this material are for general information only and are not intended to provide specific advice or recommendations for any individual.
All information is believed to be from reliable sources; however, LPL Financial makes no representation as to its completeness or accuracy.
Securities and advisory services offered through LPL Financial, a Registered Investment Advisor, Member FINRA/SIPC.
When Gatewood Wealth Solutions became independent, it offered us the opportunity to make our own decisions as a firm when it came to how we cared for our clients — from the technology we used to the services we offered.
As Chief Planning Officer, I worked closely with the Gatewood Leadership Team to carefully craft a Client Care Team structure that suited our clients’ needs. To me, this structure is one of our most important differentiators in the market.
What Do We Mean by “Team Structure?”
The phrase “team structure” can be used in reference to a number of team configurations. But to us, “team structure” refers to a true ensemble structure in which all teams work under the same roof to serve our clients consistently with uncompromising quality. To accomplish this, we carefully divided our clients according to financial life complexity into three groups:
Private Client Care: Ultra-high net worth, ultra-high financial complexity.
Client Care Plus: High net worth, high financial complexity.
Client Care: Average net worth and financial complexity.
Within those segments, we designated specific Client Care Teams to serve a particular number of families, so they could familiarize themselves with precisely what typical client needs are within those segments.
Finally, regardless of segment, each of our Gatewood Wealth Solution client families has their own Client Care Team served by four professionals collaboratively working together to guide clients towards their financial goals. They include:
Wealth Advisor
Wealth Planner
Wealth Coordinator
Portfolio Strategist
We intentionally structured our team this way, so that no financial plan or investment portfolio is ever reliant on just one person. If something ever happened to one of the advisors — whether retirement, promotion, death, or any other unforeseen circumstance — there would always be another team member familiar with the client’s goals, objectives, and moving pieces. This continuity plan ensures we can deliver on our promises to the families we serve for generations to come as a truly enduring firm. While some firms take the traditional, one-client-to-one-advisor approach, we set the standard on a true family-to-firm approach.
Below is a breakdown of each role, what the responsibilities are, and why we structured them this way:
Wealth Advisors
As your primary relationship manager, your Wealth Advisor is responsible for enhancing your experience with our firm. His/her main goal is to ensure your family is receiving excellent Client Care, especially during times of crucial or complex life decisions.
Contact them with questions on:
Your experience with Gatewood
Changes to your high-level goals and strategy
Navigating all of the resources Gatewood has to offer
Introductions to outside, trusted professionals
Wealth Planners
Your Wealth Planner is your family’s personal Certified Financial Planner® professional. The CFP® designation demonstrates their proficiency in financial planning, risk management, investment, tax efficiency, retirement, and estate planning advising. They create and maintain your personalized financial plan that aligns with your goals and aspirations, going beyond simply providing day-to-day services. He or she will be your go-to for most questions!
Contact them with comments or questions on:
Updates to your family’s financial plan
Important financial decisions
Scheduling meetings
Moving money
Investing excess cash
Wealth Coordinators
Your Wealth Coordinator takes care of the administrative details of your accounts, from information updates to paperwork. They are the glue that holds the team together, and they work tirelessly to ensure your family has its financial details covered.
Contact them with questions on:
Account paperwork
Address changes
DocuSign
Account Aggregation on the Gatewood Portal (our app)
LPL My Account View (Tax documents and statements)
Portfolio Strategists
Each Portfolio Strategist is a member of the Gatewood Investment Committee. This group works behind the scenes every day to ensure we’re positioning your investments in a way that helps you pursue your goals.
With this Client Care Team structure, you can be confident we’re proactively watching out for your family’s financial needs — and you’ll know exactly to whom to go with your questions. We’re proud of our team and confident in their ability to provide you with a high-quality experience. We always welcome feedback, so feel free to share any ideas or feedback with your Wealth Advisor.
When it comes to choosing funds to invest your money, there are virtually infinite possibilities in the market. At GWS, our Investment Committee has meticulously whittled down our approach to just a handful of strategies that we find most effective for our clients.
Think of our investment strategies like a menu. As the client, you can order whatever you like. But, as a good server, we’re going to recommend specific strategies to you based on your preferences, lifestyle, goals, and financial plan. So, even though the pasta special is award-winning, a chicken and vegetable dish might be more aligned with your health goals and palate!
Ultimately, the decision is yours, but the onus is on us to educate you on what strategy likely aligns better with your goals and financial plan.
High Risk, High Reward? The Role of Beta in the Market
Have you ever heard the phrase, “High risk, high reward?” That quip references beta or risk. Beta measures a portfolio’s volatility relative to its benchmark. A beta greater than one suggests the portfolio has historically been more volatile than its benchmark. Conversely, a beta less than one indicates the portfolio has historically been less volatile than its benchmark.
So, let’s say you have a beta of 2 or double the market. If the market goes up 10%, you go up 20%. 1 But if the market goes down 10%, you’ll also go down 20%. That’s where the idea of “high risk, high reward” comes from.
In general, the amount of risk you take should be correlated to the length of your time horizon or when you’ll need the money. For example, if you’re 30 years old and investing in your retirement, you have a long-time horizon and can take on more risk. On the other hand, if you’re 30 and investing money you’d like to use to purchase a home in the next five years, you have a short time horizon. Therefore, you would want to invest in a strategy that posed less risk.
Unpacking Investment Strategies
Read on for a description of our investment strategies and how to determine which is best for you. We are entirely agnostic to these strategies, meaning we don’t favor one over the other. For a deeper dive into each, feel free to reach out to me or any member of our investment committee.
Not yet a client of ours? Then, select “Request a Meeting”in the upper right-hand corner of the page, and we’d be happy to connect with you.
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Strategy #1: BuilderWorks Well For Early Investors; Wealth Accumulators
This strategy is all about the long game. It is most appropriate for people with a long-time horizon who can get compensated for bearing volatility. The Builder strategy is meant to leave benchmarks in the dust!
This is one of our flagship strategies, and even though it’s geared toward younger investors, some of our clients keep them forever and contribute to the account over time. So, if you’re an aggressive investor and want to hold forever, this could be an option for you at any age.
Works Well For High Earners Who Need to Keep Their Taxes Down; People Who Generally Hate Paying Taxes
This strategy is all about keeping as much of your wealth for you (and out of taxes) as possible. To aim towards this, we are cautious with capital gains. This is because your earnings net of taxes matter. So, for example, in retirement accounts [e.g., 401(k), IRA, SEP IRA], you can trade as much as you want and never pay a capital gains tax.
But in taxable accounts, you must pay very close attention to how often you trade. For example, if you trade within 12 months, you’ll have short-term capital gains losses. However, once you hit 12 months and one day, you’ll instead be counted as a “long-term” hold from a tax perspective, which is more favorable.
Historically, we used mutual funds for this strategy, but we’ve transitioned to using nearly all ETFs. Why? A benefit of ETFs is that they reduce — or in some cases, avoid entirely — capital gains distributions. That means they’re more tax-efficient compared to similarly structured mutual funds.
ETFs can also be traded during the day, so we’re not held to a single end-of-day value. Thus, if we have to trade quickly, ETFs are much more favorable. In most cases, they also come at a lower cost (although we don’t shy away from using more expensive funds if we think we can make the client more money from a net standpoint).
We, of course, try to beat benchmarks, but that’s not the goal with this strategy – lowering taxes is. So, the performance may zig-zag much more closely to the benchmark in this approach than Builder, for example. (We call that difference a tracking error; this strategy would be considered low to medium.)
Works Well For Investors that Love Individual Stocks
Maybe your parents told you fairy tales when you were little or asked them about your kids. Either way, chances are, when we say “moat,” you know exactly what we mean. Just like a moat was a small border of water around a castle intended to keep intruders out, this moat keeps competitors of high-performing stocks at bay.
The story goes that this is the analogy Benjamin Graham taught Warren Buffet when he mentored him on stock picking. “If you’re Coca-Cola, what’s your competitive advantage that keeps your competitors at bay?” That competitive advantage is the moat.
At GWS, our Investment Committee does extensive research to determine what companies have an “X-Factor” advantage to outperform their competitors continually. Our relationship with Morningstar allows us to dig deeply into stocks for these qualities, and then we add a quantitative layer of analysis over the top. Typically, this strategy aligns with our tax-wise strategy’s quantitative buy/hold timings, but not always. So instead, it’s more about specific companies who are outperforming (and suggest that they will continue to exceed).
We typically see a lot of “DIY” investors in this strategy. They like following individual stocks and tracking performance, and they tend to shy away from ETFs and Mutual Funds out of personal preference.
Works Well For: Clients Who Have Rollovers, Are Approaching Retirement, or Are Retired
Some would consider this our flagship strategy. We use a time-tested approach to following quantitative indicators – a firm’s trade secret rooted in following a technical signal.
How does it work? The signal we have developed broadly pinpoints where dollars flow globally to see where we’re getting exposure. For example, last year, this strategy picked up on high-performing categories like technology and stay-at-home stocks. At the same time, it avoided types like cruises and airlines, and as a result, we had significant exposure to those categories that did well. This is a disciplined, daily trading strategy that closely follows a rules-based process and algorithm.
The driving factor behind the algorithm is momentum. We won’t catch performance perfectly at the bottom of the peak (no one can), but if we can catch it in between over and over with your holdings, you may outperform the markets. Many advisors in our firm hold their money – particularly for retirement – in this type of account. It’s a significant reason for the firm’s success.
Ultimately, an essential part of your investment strategy has the right amount in the market for the right amount of time in the market. Our Planning Committee does a great job helping you figure out exactly how much you should keep as a cash buffer, so the rest can be in the market growing and working for you. Watch this video from Chief Planning Officer Christina Shockley for more on that topic.
We discuss these strategies and themes – especially beta – each week in our Weekly Market Insights broadcast. Be sure to subscribe to our GWS YouTube channel, so you never miss an episode, and download a calendar hold here.
Note: We also have a tactical bond and qualified bond strategy; ask your advisor for more details.
1 This is a simplification and does not extract the risk-free rate. It is immaterial on return and overly complicated to include.
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Disclosures:
Economic forecasts may not develop as predicted, and there can be no guarantee that strategies promoted will be successful. Therefore, the opinions voiced in this material are for general information only and are not intended to provide specific advice or recommendations for any individual.
All performance references are historical and are no guarantee of future results.
Securities and advisory services are offered through LPL Financial, a registered investment advisor, Member FINRA/SIPC. All investing involves risk, including possible loss of principal. No strategy assures success or protects against loss.
ETFs trade like stocks, are subject to investment risk, fluctuate in market value, and may trade at prices above or below the ETF’s net asset value (NAV). Upon redemption, the value of fund shares may be worth more or less than their original cost. ETFs carry additional risks such as not being diversified, possible trading halts, and index tracking errors.
Testimonials
"Our relationship with Gatewood Wealth Solutions has evolved over the years right along with our family. From building and protecting our wealth to retirement and estate planning, Gatewood has guided us and enabled our objectives. It’s assuring to know skilled professionals we trust are working with us to optimize what we have worked for all our lives."
"My wife and I have had the benefit of working with John Gatewood for over thirty-five years. Initially, John worked with us planning our personal and business life insurance needs. As his service offerings expanded, we took advantage of his expertise to help us with our family's financial planning. We could not be more pleased than what we are with the plan the Gatewood Wealth Solutions team developed for us. The team members are well-trained, intelligent, friendly, enthusiastic, and very good listeners. We have two scheduled reviews of the plan every year with one of the principals and at least…"
"My wife and I have known and worked with John Gatewood and his team for nearly a decade. The values-driven team of Gatewood Wealth Solutions is motivated, caring, highly competent and personally fueled by character and integrity. I recommended Gatewood to friends and family - including my children - because their deep desire to help clients 'give purpose to their wealth' gives us all the opportunity to better serve our families and communities."
"Navigating the complexities of my corporate life was already a challenge, but when my husband passed away, it felt like an insurmountable mountain of emotions and paperwork. The team at Gatewood Wealth Solutions stepped in with compassion, efficiency, and expertise, guiding me through the entire estate settlement process. Their unwavering support made a world of difference during such a challenging time. I am profoundly grateful for all they've done and continue to do for me. Their services are truly unparalleled, and I wholeheartedly trust and recommend them."
"My wife and I became a client of Gatewood Wealth Solutions twelve years ago on the recommendation of a friend who was also a Gatewood client, and I am very glad that we did. Until that time, I had managed our 401(k) and investments, but with retirement on the horizon, we felt it important to get professional help for retirement planning and investment management. The Gatewood team developed an integrated financial and retirement plan that we refined together. It was based on information such as our current financial position, desired retirement date and lifestyle, anticipated job and retirement income, expenses,…"
"I have worked with Gatewood Wealth Solutions since its inception and could not speak more highly of my experience. Gatewood Wealth Solutions provides comprehensive wealth management services for my family in a very sophisticated way. Their planning services are comprehensive and consider all assets of our family, not just what they manage. This is important for our family since we have a real estate business which must be considered in our planning. They also help us with our estate and tax planning each year. Their service is exceptional and is proactive and not reactive. I have referred members of my…"
"I’ve been with Gatewood Wealth Solutions and its predecessor for 21 years as our financial advisors. I first met John Gatewood in 2002 when I purchased a life insurance policy from him when he was with Northwestern Mutual. Shortly after having additional discussions with John, we started using them as our only financial advisors. They continued over the years to more than perform above my expectations and also started to bring in additional talent within their organization in order expand and meet client’s expectations. Since they’ve organized as Gatewood Wealth Solution and separated from Northwestern Mutual, they’ve continued to add…"
"I have been with Gatewood Wealth Solution for seven years, and I would highly recommend them for wealth management services. They are a very efficient, effective, knowledgeable team that provides highly personalized, client-centered services. If I didn't know better, I would think that I am their only client! They have an excellent working relationship with a highly respected law firm that provides assistance with trusts and estate planning. They also have an excellent working relationship with a tax accounting firm. All of this so that all aspects of my financial planning needs are seamlessly coordinated. Their quarterly meetings are well…"
"Partnering with Gatewood Wealth Solutions has been one of the best decisions we have made in the last five years. I have met with numerous financial planners who’ve all come to me with similar ideas and recommendations that don’t seem to prove that they are thinking outside the box for me individually. But when Gatewood came to me with their plan it was strategically designed with so many aspects taken into consideration that I was surprised at how uniquely competent and professional they were. They brought me many ideas and recommendations that would not bring them profit. They brought me…"
"Gatewood Wealth Solutions gives me confidence that my retirement savings are being monitored and managed with MY best interest in mind. All of the staff is welcoming, friendly and respectful. They have comprehensive knowledge of long-term financial planning, estate planning and tax planning. I have been with Gatewood for many years and hope to be with them for many more years to come."
"I have known John Gatewood, the founder of Gatewood Wealth Solutions, for many years. We became friends well before we talked about business, and it was a natural decision to turn to John for help with our affairs when I needed it because I had grown to know and trust him. It really is true that John and his team at Gatewood Wealth Solutions are completely focused on helping ordinary families like ours to become financially independent. The family part especially means something: One day my 20-something son called to ask if I thought our group would be willing to…"
The statements provided are testimonials by clients of the financial professional. The clients listed have not been paid or received any other compensation for making these statements. As a result, the client does not receive any material incentives or benefits for providing the testimonial. These views may not be representative of the views of other clients and are not indicative of future performance or success.