About Us

Guiding you to make an impact with both your life and your legacy.

Our Mission

Empowering families to build wealth with purpose.
Our mission is to share our expertise with families as they work to build enduring wealth with purpose – equipping them with confidence for all of life’s key moments.

The Gatewood Difference

At Gatewood, we understand that choosing a financial partner is a huge decision for your, your family, or your business. Thats why our approach is grounded in building long-term relationships, thoughtful planning, and an unwavering commitment to helping our clients build their wealth with purpose.

In this video, Jared Freese, Wealth Advisor Manager, shares what truly sets Gatewood apart. From our firm-to-family philosophy to the collaborative team efforts behind every client relationship. It’s not just about managing assets—it’s about understanding your “why” and aligning every financial decision with your vision for life and legacy. Discover how our approach to wealth management is designed to serve families and businesses for generations.

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Our Approach

Data-Driven, Research-Based Investment Strategies
At Gatewood, we combine relational insights with data-informed strategies to support your financial goals and encourage long-term growth. Our approach is founded on these core principles:

Strategic Market Alignment

We guide you through market fluctuations, helping you stay invested during favorable conditions and adapt when necessary.

Growth with Stability

We focus on companies with long-term growth potential, balancing opportunities with risk management.

Smart Rebalancing

Using proprietary tools, we adjust portfolios based on momentum and market trends to help keep your investments thriving.

Optimism Grounded in Innovation

We embrace emerging technologies and opportunities while maintaining a balanced, forward-thinking outlook on the future of wealth.

Our Core Values

We live by the G.A.T.O.R.S. mindset. These values drive how we show up for each other as teammates, how we support our clients and how we make decisions every day.

Growth

We know growth happens on the other side of adversity and believe this is an ongoing process of expanding revenue and embracing change for personal development.

Attitude

Your mental disposition shapes your behavior and responses to challenges as well as opportunities. Your attitude is an expression of your values, beliefs and expectations = Make it great.

Trust

We teach our team that trust is earned over 1,000 actions, but lost in just one. It’s our firm belief that reliability and integrity are crucial for fostering lasting relationships.

Ownership

We take accountability for and commit to our actions, decisions and their outcomes. We realize we are more than our job title, because to our clients we are the face of the company.

Resilience

Our ability to adapt and bounce back from setbacks amidst diversity is a core part of our planning strategies and our team mindset. Never give up!

Solutions

We strive for solutions – not answers! Finding solutions means taking creative approaches to addressing challenges and fostering progress in all we do.

FAQ

A: Yes, Gatewood Wealth Solutions is a fiduciary. That means we are legally and ethically required to act in your best interest at all times. As fiduciary financial advisors, we do not receive commissions or third-party incentives for our recommendations. Instead, every decision we make is based on your goals, your financial plan, and the oversight of our CFA-led Investment Committee. Our advice is independent, transparent, and always aligned with your long-term success.

A: Our process is designed to align your goals with your vision and give you clarity and confidence through four steps:

  • Understand Your Vision: In-depth consultation to define your financial landscape, goals, and concerns.
  • Design Your Strategy: We create a customized wealth management roadmap supported by a detailed balance sheet, financial strategy, and cash flow forecast. We stress-test the strategy against different scenarios so you can see how key life changes, market conditions, or other significant matters may impact your plan.
  • Monitor & Adjust: We continuously track your progress relative to the plan, reviewing balance sheet changes, cash flow, and overall trajectory. If you’re off track, we identify adjustments needed to get back on course. A plan is static, but planning is indispensable.
  • Communicate Clearly: Transparent reporting and proactive updates to keep you informed and confident.

Learn more: Financial Planning for Purposeful Living  VIDEO – web page.

A: Our Firm-to-Family structure ensures you’re supported by a dedicated Client Care Team working seamlessly together:

  • Wealth Advisor: Oversees the overall relationship, ensures alignment with your long-term vision, and provides strategic guidance.
  • Wealth Planner: Serves as your family’s personal CFP®, your primary point of contact, and the designer and monitor of your comprehensive financial plan.
  • Wealth Coordinator: Manages day-to-day service, scheduling, and follow-up.
  • Specialists (Investments, Tax, Estate, Insurance): Provide expertise for specific planning needs.

Learn more:  The Firm-to-Family Advantage – Blog

A: We provide three tiers of service so that families can choose the level of planning support that best fits their needs:

  • Core Client Care (CC) – Foundational planning, investment oversight, and ongoing support to help you stay on track.
  • Client Care Plus (CCP) – Enhanced planning including estate planning coordination, coordination with your CPA, tax analysis with Holistiplan, Roth strategies, and tax-efficient withdrawal planning.
  • Private Client Care (PCC) – Advanced and comprehensive planning for families with complex needs, including estate strategy, legacy, multi-generational coordination, and charitable giving strategies.

Learn more: Tailored Services for Every Stage – Blog

A: Our Client Care Commitment is Gatewood’s promise to every family we serve. It outlines our standards for responsiveness, proactive communication, thorough meeting preparation, and consistent follow-up. This ensures you know what to expect from us at every stage of the relationship.

A: We offer a disciplined approach overseen by our CFA-led Investment Committee. Our proprietary strategies include:

  • Signal Equity Strategy: Designed to capture momentum and market trends while managing downside risk.
  • Strategic ETF Strategy: An actively managed portfolio of exchange-traded funds to adapt allocations as markets shift while maintaining broad diversification and cost efficiency.
  • Moat Equity Strategy: Focuses on companies with durable competitive advantages and strong fundamentals.
  • Taxable and tax-free fixed income strategies for stability.
  • Corporate Bond Ladder: A structured approach to fixed income investing, providing predictable income and reducing reinvestment risk.
  • Alternative Investments for additional diversification and return potential.
  • Cash Flow and Lump Sum managed cash strategies: Integrated with our Gatewood Cash Hub framework, these approaches ensure liquidity, support retirement income, and provide confidence by maintaining adequate reserves to avoid selling investments during down markets.

This blend helps ensure you remain bear market ready and bull market positioned.

Learn more: Fortress Gatewood: Bear Market Ready, Always – Blog

 

A: For families in our Client Care Plus (CCP) and Private Client Care (PCC) levels, we incorporate proactive tax planning directly into the financial planning process. Using Holistiplan, we analyze tax returns to identify opportunities such as Roth strategies and tax-efficient withdrawal planning. We then coordinate closely with your CPA to ensure seamless execution. This integration helps align your tax strategy with your overall wealth plan.

We also offer Gatewood Tax & Accounting as a separate service. It provides individuals, families, and business owners with full tax preparation and filing, tax projections and planning meetings, CPA coordination, and support for more complex needs like trusts, estates, or business filings. 

For business owners, services can also include bookkeeping, consolidated financial statements, payroll coordination, and multi-entity returns. This service is designed to simplify compliance, anticipate tax impacts, and give you proactive guidance throughout the year.

A: Yes. We help design strategies to minimize estate tax, support charitable goals, review beneficiary designations and account titling, and ensure all basic estate planning documents are aligned with your goals. While we don’t draft legal documents ourselves, we partner with your estate attorney to help ensure your plan aligns with your wishes.

Learn more: The 9 Essentials Every Thoughtful Estate Plan Should Include – Blog

A: At Gatewood, we believe true differentiation comes from how we serve families—not just manage money. Here’s what makes us different:

  • Firm-to-Family Strategy: You’re a client of the entire firm, not just one advisor. A dedicated Client Care Team ensures seamless support, continuity, and consistency for generations.
  • In-House Investment Management: Our CFA-led Investment Committee manages all strategies internally, providing direct access to decision-makers with no outsourcing or product conflicts.
  • Cash Hub & Dynamic Planning: We integrate strategic cash reserves with ongoing, real-time adjustments so you stay invested and prepared—bear market ready, bull market positioned.
  • Industry-Leading Technology: Our tech stack delivers transparency, accountability, and real-time insight into your plan, performance, and decisions.
  • Multigenerational Team: Experienced leaders mentor next-generation advisors, ensuring continuity and long-term care for your family.
  • Behavioral & Market Discipline: We build structural guardrails—cash buffers, systematic rebalancing, and disciplined strategies—to help you avoid emotional mistakes.
  • True Fiduciary, Process-Driven Strategy: We charge transparent fees, sell no proprietary products, and use our Three-Bucket planning framework (CFA Goals Based Planning Methodology) to align every dollar with your goals.
  • Long-Term Independence: Gatewood is privately owned and not for sale to private equity, keeping client interests—not shareholder demands—at the center of every decision.

This structural, philosophical, and process-driven edge is why families choose Gatewood—for confidence today and continuity for generations.

 

Learn more: Why Gatewood? Our True Differentiators – Blog

We Value Transparency

Use our fee calculator for an estimate on fees for personal wealth management services.

Fee Calculation Disclosure:

This calculator uses Gatewood’s progressive, tiered billing structure for households only. Services for businesses will vary. The total fee is calculated by applying specific fee rates to each tier of assets, then combining those amounts to determine a total annual fee and blended rate. As asset levels increase, the blended fee percentage may decrease—resulting in a more favorable rate as your investments grow.

Please note: Gatewood Wealth Solutions does not have an account minimum. However, for households with investable assets below $500,000, a one-time initial planning fee of $3,000 may apply.

TierAUM RangeRate
1$0 – $1,000,0001.25%
2$1,000,000.01 – $2,000,0000.75%
3$2,000,000.01 – $5,000,0000.65%
4$5,000,000.01 and above0.50%
This estimate is for illustrative purposes only and may not reflect your actual billing rate. Fees are recalculated each billing cycle based on the aggregate value of assets across all Group Accounts assigned to the same Schedule ID. Contact your Gatewood Advisor for questions about your Schedule ID, fee structure, or grouped account values.

Testimonials

"Our relationship with Gatewood Wealth Solutions has evolved over the years right along with our family.  From building and protecting our wealth to retirement and estate planning, Gatewood has guided us and enabled our objectives. It’s assuring to know skilled professionals we trust are working with us to optimize what we have worked for all our lives. "

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Dr. Boyd C.
Retired Corporate Executive 11.13.23

"My wife and I have had the benefit of working with John Gatewood for over thirty-five years. Initially, John worked with us planning our personal and business life insurance needs. As his service offerings expanded, we took advantage of his expertise to help us with our family's financial planning. We could not be more pleased than what we are with the plan the Gatewood Wealth Solutions team developed for us. The team members are well-trained, intelligent, friendly, enthusiastic, and very good listeners. We have two scheduled reviews of the plan every year with one of the principals and at least…"

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Steve W.
Retired Business Owner 10.16.23

"My wife and I have known and worked with John Gatewood and his team for nearly a decade.  The values-driven team of Gatewood Wealth Solutions is motivated, caring, highly competent and personally fueled by character and integrity.  I recommended Gatewood to friends and family - including my children - because their deep desire to help clients 'give purpose to their wealth' gives us all the opportunity to better serve our families and communities."

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Dave M.
Corporate Executive 09.19.23

"Navigating the complexities of my corporate life was already a challenge, but when my husband passed away, it felt like an insurmountable mountain of emotions and paperwork. The team at Gatewood Wealth Solutions stepped in with compassion, efficiency, and expertise, guiding me through the entire estate settlement process. Their unwavering support made a world of difference during such a challenging time. I am profoundly grateful for all they've done and continue to do for me. Their services are truly unparalleled, and I wholeheartedly trust and recommend them."

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Carol S.
Corporate Executive 09.20.23

"My wife and I became a client of Gatewood Wealth Solutions twelve years ago on the recommendation of a friend who was also a Gatewood client, and I am very glad that we did. Until that time, I had managed our 401(k) and investments, but with retirement on the horizon, we felt it important to get professional help for retirement planning and investment management. The Gatewood team developed an integrated financial and retirement plan that we refined together. It was based on information such as our current financial position, desired retirement date and lifestyle, anticipated job and retirement income, expenses,…"

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Phil P.
Retired Corporate Executive 09.20.23

"I have worked with Gatewood Wealth Solutions since its inception and could not speak more highly of my experience. Gatewood Wealth Solutions provides comprehensive wealth management services for my family in a very sophisticated way. Their planning services are comprehensive and consider all assets of our family, not just what they manage. This is important for our family since we have a real estate business which must be considered in our planning. They also help us with our estate and tax planning each year. Their service is exceptional and is proactive and not reactive. I have referred members of my…"

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Tim M.
Partner/Attorney 09.22.23

"I’ve been with Gatewood Wealth Solutions and its predecessor for 21 years as our financial advisors. I first met John Gatewood in 2002 when I purchased a life insurance policy from him when he was with Northwestern Mutual. Shortly after having additional discussions with John, we started using them as our only financial advisors. They continued over the years to more than perform above my expectations and also started to bring in additional talent within their organization in order expand and meet client’s expectations. Since they’ve organized as Gatewood Wealth Solution and separated from Northwestern Mutual, they’ve continued to add…"

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Joe H.
Retired Corporate Executive 09.25.23

"I have been with Gatewood Wealth Solution for seven years, and I would highly recommend them for wealth management services.  They are a very efficient, effective, knowledgeable team that provides highly personalized, client-centered services.  If I didn't know better, I would think that I am their only client!  They have an excellent working relationship with a highly respected law firm that provides assistance with trusts and estate planning.  They also have an excellent working relationship with a tax accounting firm.  All of this so that all aspects of my financial planning needs are seamlessly coordinated. Their quarterly meetings are well…"

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Susan H.
Corporate Executive 09.26.23

"Partnering with Gatewood Wealth Solutions has been one of the best decisions we have made in the last five years. I have met with numerous financial planners who’ve all come to me with similar ideas and recommendations that don’t seem to prove that they are thinking outside the box for me individually. But when Gatewood came to me with their plan it was strategically designed with so many aspects taken into consideration that I was surprised at how uniquely competent and professional they were. They brought me many ideas and recommendations that would not bring them profit. They brought me…"

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Scott & Johanna S.
Business Owners 09.28.23

"Gatewood Wealth Solutions gives me confidence that my retirement savings are being monitored and managed with MY best interest in mind. All of the staff is welcoming, friendly and respectful. They have comprehensive knowledge of long-term financial planning, estate planning and tax planning. I have been with Gatewood for many years and hope to be with them for many more years to come."

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Gary B.
Corporate Executive 09.27.23

"I have known John Gatewood, the founder of Gatewood Wealth Solutions, for many years. We became friends well before we talked about business, and it was a natural decision to turn to John for help with our affairs when I needed it because I had grown to know and trust him. It really is true that John and his team at Gatewood Wealth Solutions are completely focused on helping ordinary families like ours to become financially independent. The family part especially means something: One day my 20-something son called to ask if I thought our group would be willing to…"

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Steve K.
Retired Corporate Executive 09.27.23

Important Disclosures

The opinions voiced in this material are for general information only and are not intended to provide specific advice or recommendations for any individual. 

Investing involves risk including loss of principal.  No strategy assures success or protects against loss.

There is no guarantee that a diversified portfolio will enhance overall returns or outperform a non-diversified portfolio. Diversification does not protect against market 

Bonds are subject to market and interest rate risk if sold prior to maturity. Bond values will decline as interest rates rise. Bonds are subject to availability, change in price, call features and credit risk.

Alternative investments may not be suitable for all investors and should be considered as an investment for the risk capital portion of the investor’s portfolio. The strategies employed in the management of alternative investments may accelerate the velocity of potential losses.

The market value of corporate bonds will fluctuate, and if the bond is sold prior to maturity, the investor’s yield may differ from the advertised yield.

Securities and advisory services offered through LPL Financial, a Registered Investment Advisor. Member FINRA/SIPC.  Tax and Accounting services offered through Gatewood Tax and Accounting, a separate legal entity and not affiliated with LPL Financial. LPL Financial does not offer tax advice or tax and accounting related services.

Testimonials Disclosure

The statements provided are testimonials by clients of the financial professional. The clients listed have not been paid or received any other compensation for making these statements. As a result, the client does not receive any material incentives or benefits for providing the testimonial. These views may not be representative of the views of other clients and are not indicative of future performance or success.